Books I am Using This Fall for Social Media and Writing Across Platforms

This post may contain affiliate links. Please read my disclosure for details.

Happy Friday! We are wrapping up our first week of classes here at Shepherd University!

This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus).

I find myself using textbooks less and less. Perhaps this is because i am not finding what I am looking for, or maybe I am just not looking in the right places. Here are the books I am using in each class.

Social Media Class

1) Born to Blog by Schaefer & Smith

(I wrote a review of this awesome book a few months ago).

2) Likeable Social Media by Dave Kerpen

Recommended: Toa of Twitter by Mark Schaefer

Writing Across Platforms Class

Required:

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business by Ann Handley & CC Chapman

Recommended: 1) AP Stylebook, and 2) Public Relations Writing: Form & Style (10th edition) by Newsom & Haynes

I have only used Likeable Social Media before so am excited to see how they others go!: What books are you using? What would you recommend?

(Note, I put the Amazon links in here but this is not an endorsement of Amazon nor are these affiliate links).

Cheers!

-Matt

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