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Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just may want to stay on top of.
Continue reading Web Round Up: Social Media Education Videos, Google News Labs, and Link Building
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I can’t believe it is mid-June! It has been a busy summer. The highlight so far has been 2 weeks in Spain. While the first few days I helped run a booth at an international meeting, the majority of the trip was spent backpacking via train. I saw Gijon, Bilboa, Seville, Cordoba, Ronda, Toledo, and (for a few hours before catching a flight) Malaga. It was absolutely amazing!
Continue reading Theory and Research Breeding Fear and Loathing In the Classroom? They Don’t Need To
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In my last post, I wrote about a Comm Research project where students use iPads for survey data collection.This is my favorite of the 3 projects we do in my Communication Research Class (see all posts on Comm 435; see syllabus).
This week, I want to follow up by discussing how to program the surveys to work on the iPads. I’ll talk through how I teach all of this in class and through activities.
Continue reading Teaching Students to Use iPads for Survey Data Collection (2 of 2)
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Surveys are a common method uses in communication research class projects. Since I started teaching this class at Shepherd University, I’ve added a fun, cool feature that really brings the survey data collection process to life!
Continue reading Using iPads for Survey Data Collection in the Communication Research Class
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In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News Release
I’ve been thinking a lot about how to improve teaching social media metrics and monitoring. This is something that I have never quite been satisfied with in my classes. I think a big reason for this is because we don’t have access to a lot of real-world metrics for students to learn on. I’ve tried to overcome this limitation in a few ways. But none of them have been completely satisfactory. Here’s what I’ve tried:
Continue reading Teaching Social Media Metrics: A Professor’s Frustration
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I’ve read several of Mark Schaefer’s books – Born to Blog (see my review) and Toa of Twitter. And I’ve loved them all. Return on Influence is no different.
Continue reading Book Review: Return on Influence by Mark Schaefer