Category Archives: Teaching Social Media

#TryThis! Using Google Drive for real-time in class team collaboration

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googledrive

Note: Due to the news with Google link schemes, I got a little off track with my #TryThis! themed blog posts. Here is 1 of the other 2 I had planned.

Here is another great tool I love for engaging students in teamwork in the classroom – using Google Drive Documents (formerly Google Docs) for real-time classroom collaborative activities. Here’s what I mean. (Not familiar with Google Drive? Check out video below).

If you teach in a classroom where students have access to computers, Google Docs is a great tool to use for having students work on a common document in real-time. That’s because with Google Docs many people can work on a document at the same time, in real-time.

Here is a scenario in which I would use this cool tool.

Each team (3-5 students) gets a separate Google Doc that I created ahead of time and shared publicly so anyone can edit it (I’ll explain how to do that below).

In my social media class, I might give students a set of problems (questions) to solve. For example, maybe I am trying to teach about gathering social data through Hootsuite. I don’t want to just lecture them about how to do it. I want them to learn by doing. To stimulate that, I want them to work in a team to gather the data, and paste it into Google Docs so they can analyze it and look for any trends.

So, as a simple example let’s say there are 4 questions, one of which might be:

What are 5 examples where XYZ Company did not respond to a Tweet sent to them?

Students would look through their stream for Tweets @XYZcompany, find the 5 they  need and paste them into the document. Since everyone can see in real time what others are posting, it is easy for them to work as a team to answer the question. Alternatively, some teams tend to break up the work to answer all the questions more quickly. I don’t mind this. It saves class time (which is precious) and lets us get more quickly to the analysis and discussion of whatever topic we’re covering.

This is a simple example with a simple question, but you get the idea. The tool can be used for more involved questions. I like to use it to “gather evidence” that leads to a question(s) that involves analysis and decision-making.

Discussion and teamwork are encouraged by the real-time Google Doc set up.

In our simple example, perhaps students need to consider course content and then create their own responses to these Tweets. Since everyone doesn’t have to crowd around 1 computer in drafting their responses, it isn’t a situation where 1 person is “in charge” and everyone else can tune out. Students can also type in comments and interact on the document, like they do in their everyday interactions with others online.

After they are done, I can easily pull up their documents onto the screen (because I have their URLs), show them to the class, and give students the opportunity to explain their answers and the reasoning behind it. I can use this to encourage discussion, particularly if I compare their answers to another team’s.

How To Set Up Real-Time Google Docs for Team Success:

Log into Google Drive or create an account.

1) Create the docs and make sure they are set up so EVERYONE can edit them. Here’s how:

After creating the document, click “share” (upper right – it is a blue icon). Next, click “Change” next to the field asking who can do what with the document….:

google-doc-1

Choose “Anyone with the link”. For Access, choose “Can Edit.” Click save.

google-drive-share-2

2) Sharing the Document with Students – The URL for Google Docs is annoyingly long, not good for sharing. So use your favorite URL shortener to create uniform links for the assignment. I like Bitly but any works.

For example, if there are 4 teams and I set up the documents, each will have a URL something like:

bit.ly/SMClass_Activity1_Team1

That way, each team just types in the short link into their browser. Just note that Bitly links are case sensitive. I usually project these links on the board.

Students seem to struggle with going to the URL. But I have found consistent labeling works and they pick up on it after 2 or 3 Google Doc exercises.

3) Test it – go into your computer lab and make sure it is working. If too many people are on a document at once, it can sometimes freeze up. So open up the file on multiple computers and hop around from 1 to the other typing. Even with more than 4-5 people on the document, if your computers or Internet are slow this may not work for you.  (For me, most days I have no problems. But once in a while I do). Also, decide what browser you want students to use if there are multiple available on the computer. I found last year during a class that Google Docs worked in some browsers but not others and this confused students.

4) Test Copy and Paste Feature – If you want them to copy screen shots and paste them in the Doc, test that too. Different browsers work better with pasting images into Google Docs. I found Google Chrome unsurprisingly to work best.

5) Hold students accountable – what is the end result you are looking for with the activity? Technology for the sake of technology is not effective in the classroom. What do you want them to learn, to solve? Also, how are you going to grade them? Is this a participation assignment, and you are going to load their URLs after class for participation points? Truthfully, some students are only motivated by a grade, not the experience and outcomes of learning. So there are some students who won’t participate if they aren’t being held accountable. To try and curb this, I make activities worth participation points that add up over the semester. Or, I will have an activity today that builds up for an activity next class, the combination of which is a participation assignment. I also float around the room, look over shoulders, and ask questions or see if they have questions for me.

6) Expect a few hiccups – with any technology that is inevitable! But power through them! :)

7) Stick with it – Sometimes students aren’t as excited as we are to try new things. But once they learn how it is done and why, and you have some experience, things will flow smoothly.

That’s it! If you try this technique, have ideas for improving it, or have done something similar, I’d love to hear your experiences, advice, and thoughts!

Cheers!

-Matt

Google Drive Logo is Copyright of Google

Sharing my Social Media Release Assignment

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Hope you had a great Labor Day weekend. I’ve been writing lately about the Google Link Schemes update – what it is, how I am teaching in response to it, and what I think about it. As promised, here is my assignment that is impacted by this change.

As I’ve said before, I’m not too concerned about this change at the macro level. But at the micro level, I think it is important that press releases now contain the “no-follow” tag. To learn how to tag with “no-follow”, read my former post. It also contains lots of links to great articles explaining the Link Schemes update!

Press Release for the Web Assignment

The emphasis on my Social Media Release assignment (which I may be better off just calling a web release), at its heart is on writing for the web – e..g., keyword research, SEO. And so, whether the press release “dies” or not, I feel my students will be adaptable.

This assignment is taught in Writing Across Platforms (syllabus | related blog posts). The topics this assignment emphasizes are of course covered in class through lecture, discussion, and brief activities.

There are 3 files in my Writing Across Platforms category on Scribd that I want to draw your attention to:

  1. Cover Page – The cover page is something I am using for all major written assignments in the class.  Someone deserves credit for this but I can’t remember where I got the idea (if you know, please tell me so proper credit can be attributed). The purpose is for students to have to think through the purpose of their written piece, who their audience is, and what is “in it” for the audience – why they should care.
  2. Social Media Release – Part 1 – This is prep work the students do, focusing on the keyword research and writing the release to conform to the scenario. An important thing for me is that students SHOW their research and highlight all keywords. Students bring in their draft to class and work with a partner on revisions. After, they proceed to Part 2:
  3. Social Media Release – Part 2 – This is where they take what they’ve written and put it into PitchEngine. By breaking it up into two stages, the students can focus on the research and writing first and foremost before they get swept up in the coolness of PitchEngine.

If you have questions about any of these assignments, how I teach the material, or ways i can improve them, please feel free to drop a comment or contact me directly. How do you teach these topics? How can I approve my assignment?

Cheers!

-Matt

Books I am Using This Fall for Social Media and Writing Across Platforms

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Happy Friday! We are wrapping up our first week of classes here at Shepherd University!

This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus).

I find myself using textbooks less and less. Perhaps this is because i am not finding what I am looking for, or maybe I am just not looking in the right places. Here are the books I am using in each class.

Social Media Class

1) Born to Blog by Schaefer & Smith

(I wrote a review of this awesome book a few months ago).

2) Likeable Social Media by Dave Kerpen

Recommended: Toa of Twitter by Mark Schaefer

Writing Across Platforms Class

Required:

Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business by Ann Handley & CC Chapman

Recommended: 1) AP Stylebook, and 2) Public Relations Writing: Form & Style (10th edition) by Newsom & Haynes

I have only used Likeable Social Media before so am excited to see how they others go!: What books are you using? What would you recommend?

(Note, I put the Amazon links in here but this is not an endorsement of Amazon nor are these affiliate links).

Cheers!

-Matt

The Link Schemes Change by Google: Why I Am Not Afraid!

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I recently posted on the impact the change to Google’s link schemes is having on what we should teach students about writing press releases for the web. But what does this change mean? There are some concern around the web that this is going to have a very negative impact on PR. There again, some seem to be completely ignoring this issue.

Here is my reaction.

(Note: I should have more clearly emphasized in my original post that this lesson extends beyond press releases into other online articles distributed on other websites – like online article marketing campaigns and widespread guest blog campaigns).

Is Google’s update to its link schemes the beginning of the end of PR as Foremski warns?

Clearly this update places greater importance on creating compelling content that folks want to share organically, or to use Google’s terminology “naturally.”

Will this change devalue the press release? From my standpoint as an educator: Honestly, I’m not too worried about it. I don’t think you should be either.

I like Jason Kintzler’s view on the subject in 5 Ways Google Just Helped the PR Industry (And I like what his team is doing at PitchEngine. Maybe that’s why we are using PitchEngine for our social media release assignment). Particularly, I like his point on engagement – that relevant content is content that meets what an audience is looking for which increases the likelihood that it will get shared. But he also warns that unless folks “wake up” (his terms) “they will be replaced by other seemingly unthreatening parts of marketing and communications.”

So why am I not worried?

Because the savvy strategic communicators you and I are seeking to educate are storytellers, not press release machines. They are creating content for an interactive and interconnected multimediascape that users will find, enjoy, and want to share, naturally.

Wherever communication industries are going or not is fine with me. And I think it should be with other educators as well.

That’s because I believe If someone is going to come along and lead communication and relationship building online, it is going to be the type of student I and many others want to teach. That is what excites me about students. They aren’t afraid. They learn, adapt, innovate, and are not confined by “how something has always been done.”

I believe our goals as educators should be to strive to prepare ourselves and to help our fellow educators prepare our students to be the ones with the skill sets to lead that wave, whatever it is going to be.  I don’t know everything, things keep changing, and I’ve got a ton to learn! Isn’t that empowering and motivating?

I am not one for “how it has always been done.” And I know of a ton of educators who are they same. They are the folks bravely driving innovation and new ideas, experimenting, thinking about what’s around the corner, and not afraid to take risks and learn from them. The dozens of educators I have met, follow online, or otherwise observed (such as wonderful Promising Professor presentations at AEJMC!) are not stagnant. They are passionate about change.

Whether this or any future change by Google or some other entity means the press release has less value than ever or not, it shouldn’t matter if we 1) are adaptable and innovative educators, and 2) are teaching our students to be strong writers for the web with an eye for engaging content.

Maybe what I’m trying to say is, what an exciting time it is to be an educator!

I hope you all have an amazing semester! Today is our first day. I look forward to learning from you and growing over the coming months!

Next week I will share how I am teaching writing press releases for the web as part of my Writing Across Platforms course.

photo credit: jonrawlinson via photopin cc

Teach PR Writing? You Need to Know about Google’s Updated Link Schemes

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Google recently updated its link schemes and it means an important change to how we teach students to write press releases for the web. This is because the change directly targets articles or press releases distributed on other websites, like an online wire service.

I’ve written a lot on this blog about teaching students to write for the web. And this is the biggest change I’ve seen to what we should teach since starting this blog.

Google wants links to your site to emerge naturally, that is organically via its popularity on the web because others like it and link to it via Tweets, blog posts, etc. That doesn’t include a press release, because essentially a press release is seen by Google as an advertisement you are putting out to drive traffic to your site. Google calls this “unnatural.”

“Lots of links, lots of repeated key words, and multiple postings of a press release to different sites, are all red flags to Google under the new rules. Such actions are viewed by Google as blatant attempts to trick its algorithm into ranking a site higher than its allotted position,” writes Tom Foremski.

When Barry Schwartz of Search Engine Roundtable asked Google Switzerland’s john Mueller “Why were press releases called out?” during the July 29 Webmaster Central Google Hangout, Mueller replied: “It is something that a lot of people are doing to try to promote the website. That’s something that we want to make clear, that we essentially see this as an unnatural link…” Later in the hangout, Mueller likened a press release to an advertisement. He is saying this in the sense, again, that the purpose of the press release distributed on the web is to drive traffic to a client’s site, the way an online advertisement does. I.e., an “unnatural” link. Of course, the purpose of a press release is to do more than drive traffic to your site, but not in Google’s eyes.

You can see this exchange by watching the first 10 minutes or so of the below video:

So what to do?

Having keywords be linked has been Best Practices for press releases over the past several years (in fact, if you have old press releases up it is best to go change them to the new format or risk hurting your client’s PageRank). I was planning to go into my Writing Across Platforms class (See syllabus. See other blog posts about the class) this fall with the advice to optimize keywords with links in the Social Media News Release assignment. As a result of this change by Google, this is what I’ll be telling my students:

Be safe:

Link Sparingly

nofollow all URLs in press releases and distributed articles on web.

Code for no-following:
nofollow-google-linkschemes
Why I’m telling them this:

I spent a great deal of time researching this new change and reading through varying opinions and reactions to the new link scheme update. While opinions differed slightly, Mueller’s own advice seems to be to no-follow all URLs just to be safe.

The penalty for upsetting Google? Possibly having your client’s site drop in ranking on Google search results – and no one wants that! In fact, in an article with the alarmist title “Did Google just kill PR agencies?” Tom Foremski warns ” PR agencies could be held liable for the damage they caused to the online reputation of client businesses through the execution of normal practices. It could lead to legal action and compensation claims on millions of dollars in lost sales. ”

So it seems best to me to not risk it.

Some great articles to learn more about this change and see what others are advising (note: I got many of these from a great podcast on For Immediate Release last week – listed below):

image CC Schmector

Web Roundup: Social Media rocks AEJMC 2013; Hot articles impacting

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After a great trip to Washington DC and a wonderful #AEJMC2013 conference, I am back in West Virginia enjoying the last few days before classes start. Though I didn’t get to do all the things I had hoped nor meet all the great people I’ve gotten to know on social media at the conference, I came away from AEJMC having learned a lot.

Two quick observations:

1) As a field, our understanding of social media is growing exponentially! –  When I started researching YouTube and the 2006 election, not many scholars were looking into the new medium. Walking around the conference, I saw tons of very interesting and exciting studies and had a great time talking to folks with great research questions and findings.

2) Coverage of #AEJMC2013  on social media was robust, insightful, and engaging – Here are a few cool stats:

A visual display of #AEJMC2013 Tweets 

And:

The PR division of AEJMC was a clear leader when it came to coverage across platforms including Instagram, Facebook, Twitter, and Storify.

Though my own access to the Internet was limited by poor to nonexistent cell phone coverage, I was able to follow along via my tablet. At the 2008 NCA conference in San Diego, I met one person using Twitter via an iPhone at the conference (it wasn’t me) and we later connected online. This year, I’ve met a number of great people either in person or via the #AEJMC2013 hashtag. I’m excited to learn from them! In fact, the difference between people Tweeting about the conference and “thinking social media” to express their experiences was noticeably up from just two years ago in St. Louis, a great deal in part due to the proliferation of smart phones I imagine.

A few articles with big implications for Education this week:

  • Majoring in a Professor – Insight Higher Ed – This study finds that a student’s choice of major is most influenced by the quality of introductory professor” This article explores the role that a student’s first experience with a major via a professor teaching an introductory course has in whether that student will major in that field. As the article states: “Maybe it’s much more simple: Undergraduates are significantly more likely to major in a field if they have an inspiring and caring faculty member in their introduction to the field. And they are equally likely to write off a field based on a single negative experience with a professor.” Read more on the potential implications of this finding. 
  • A letter from a high school teacher warns college professors about the incoming group of students went viral – The author, retired teacher Kenneth Beirnstein, argues that mandating testing and the No Child Left Behind program have hurt critical thinking and writing among the burgeoning student population and asks professors not to hold high school teachers who have little control over these matters responsible. But not many people have seen the follow-up. After I tweeted this article, he Tweeted me back stating he was returning to the classroom, and here is why. The piece is moving and motivational, as Kenneth proclaims “because even with the restrictions that exist I believe I can make a difference for my students” and ” because public schools are too important for me to abandon the field of conflict on their behalf.”

scout

That’s all for now!  Hope you are relaxing before the semester starts! Kelin and I are so excited to be picking up our new puppy, Scout, on Wednesday.   Scout (pictured above) is a Bergamasco, an Italian Sheepherding dog! I’ll admit, as a first time dog owner I am a bit nervous! Advice gladly accepted!

-Cheers!

Matt

#TryThis! Teach Technology and Save Class Time with Screencasting

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The start of the semester is right around the corner. So I thought it’d be fun to do series of posts titled #trythis! on teaching tools and techniques I hope you will try this fall. The first is an invaluable tool I’ve been using for years that makes teaching technology more efficient!

Want to teach students how to use software or a web tool for an activity or assignment but don’t want to waste class time?

Try screencasting! It is a wonderful way to augment your teaching materials and ensure student learning. Plus, it is easier, and quicker than you might think!

Screencasting is a video of a computer screen and is used to demonstrate tasks on a computer. For example, I have used screencasting to show students how to set up social media accounts, edit wikis, complete complex processes such as on SPSS, and much more.

Benefits:

  1. Saves time in class – I already said this but it is worth repeating. Rather than stand before the class using valuable time to show 1 or 2 students how to do a task at the risk of losing the attention of the rest of the class, you can 1) point students to screencasts you’ve already made, or 2) tell them you’ll make a screencast after class and post a link to it on the class website.
  2. Visual component makes it easy to follow.
  3. Particularly useful for complex subjects – If a student is confused, he can pause, rewind, etc. I’ve had students comment that they were so thankful for a screencast I’d posted on using Spundge.com because the task I was requesting was rather complicated and they were having a hard time following paper instructions.
  4. Students can watch screencasts at any time
  5. Less time repeating the same instructions over and over in your office hours, via email, etc.
  6. Less excuses from students that they couldn’t complete the assignment because they couldn’t follow your instructions.

Here’s a video I made teaching students how to use Piktochart for an Infographics assignment:

See more Screencasts I’ve made on my Vimeo library. In fact, my old screencasts from when I first started teaching new and social media in graduate school are still on TeacherTube, a video-sharing site for educators!

Tips:

  1. Find a quiet place to record (of course!)
  2. Don’t be nervous – though you might be saying to yourself, ‘why would I be nervous!?” you may find yourself a little timid when you go to record. A lot of us don’t like the sound of their own voice or you may worry you are going to sound unorganized or say “um” too much. Just relax. Be yourself.
  3. Plan but don’t over plan – if you over plan every little thing you are going to say, you will come across rigid. In fact, I find it impossible to plan everything I want to say or do. Sometimes I am recording and in the moment I’ll think of something to add, or to show. Embrace that. Those little insights add value just like they do in the classroom. What I do to plan, is make a list of the things I want to cover in a video and have it in front of me.
  4. Don’t be afraid of doing a ‘redo’ – sometimes I get 5 minutes into a recording and make a mistake or forget what I was going to say and have to stop, delete, and start over. Because I don’t bother to edit the videos in order to save time, I end up having to do a redo now and again.
  5. Consider the video length – It is easy to get going and going when doing a screencast and quickly find 5-6 minutes have flown by. I try not to record videos that are longer than 7 minutes. I find students won’t watch a video if it is too long. So if I can keep it shorter by all means, I try!
  6. Shorter and more is best – Ideally, I’ve found a few short videos beats 1 long video. Students are going to fast forward in searching of the content they want anyhow.

How to Make a ScreenCast

To make a screencast, all you need is: a microphone, screencast software, and an account for a free online host like YouTube or Vimeo.

There is paid software with more advanced features. But the options I will show are free and will suffice for all your needs:

First, check your built-in or plug-in mic to make sure it is working.

If you have a Mac computer, you can use the free software QuickTime. Open QuickTime, Click File -> New Screen Recording. Click the red icon to start the recording. When you’re done, click the stop icon. The video will be created. Watch it to make sure you are happy with it. Export it for uploading by clicking “Share” from the menu. Select the account Vimeo or YouTube you are using and follow the prompts, including entering your username and password.

If you have a PC, there are a few options. One option is the online screencasting software screencastomatic. I used the free, open source software Cam Studio (http://camstudio.org/) to create the TeacherTube screencasts.  The software is easy to use. But getting it installed and working is easier explained through screencast. So, in the spirit of this post here are two great videos on getting going with Cam Studio:

Installing and getting started with CamStudio version 2.7

A detailed look at Cam Studio 2.7 Settings (for those wanting more guidance)

In sum, screencasting is a great supplement to any class where you need to teach students how to do things on a computer. Any educator who wants to improve the way they teach software and web tools to students can benefit from using this easy and effective tool.

I hope you will try screencasting this semester! If you do, stop back by and share your screencast and let us know how it went! If you currently use screencasting, what do you find it most effective for? What tips do you have for someone new to screencasting?

(photo CC: http://www.flickr.com/photos/stephen_d_luke/)