Category Archives: Communication Research

What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

This post may contain affiliate links. Please read my disclosure for details.

I hope that everyone had a relaxing and rejuvenation winter break.

I’m going to kick off Spring 2018 with something I like to do on this blog at the start of the semester: Offer a preview of some of the changes and updates I’m making to my classes (Here are all past “What’s Changing” blog posts). Some of the things I will share below are items that I have blogged about recently. However, most of these items are new topics that I I hope to expand upon with blog posts during the course of the semester.

Continue reading What’s Changing? Hubspot Academy, Google Analytics, Meltwater software and more!: Spring 2018 Class Updates

Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

This post may contain affiliate links. Please read my disclosure for details.

Teaching Social Network Analysis with Netlytic.org

This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class).

That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 3 of the assignment. If you haven’t read the assignment overview post, and the earlier post about pivot tables in Excel or my other post on this assignment about Microsoft Social Engagement,  I encourage you check those out.  In the first post, you will see a copy of the assignment that is discussed below.
Continue reading Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4)

This post may contain affiliate links. Please read my disclosure for details.

This is post #3 in a four part series about a new assignment that I’m using this semester in my Communication research class (all posts on that class).

That assignment is a 3-part social media analytics project. Each part is related but unique, allowing students to pick up a new skill set. In this post we’ll discuss part 2 of the assignment. If you haven’t read the assignment overview post, and the post about pivot tables in Excel, I encourage you to do so before proceeding. In the first post, you will see a copy of the assignment that is discussed below.
Continue reading Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4)

Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

This post may contain affiliate links. Please read my disclosure for details.

In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class).

That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick up a new skill set. In this post, post 2 of 4 in the series I’m writing about this assignment, we’ll discuss part 1 of the assignment. If you haven’t read the assignment overview post, I encourage you to do so before proceeding. There you will see a copy of the assignment discussed in the below post.
Continue reading Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

This post may contain affiliate links. Please read my disclosure for details.

A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using the software in my communication research class. Well, the time has come! But, this post will do more than dive into how we are using Microsoft Engagement in my class. It will share with you a whole new project my research students are doing.

This is post #1 in a 4 part series on a new assignment my students are working on in my communication research class. The assignment spreads over several weeks with a good amount of time in class working in the computer lab. The project is the result of continued and ongoing efforts I’ve been making in a few classes to enhance student education in social media analytics. The project replaces the sentiment analysis assignment I wrote about a few years ago.
Continue reading The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

Teaching Students to Use iPads for Survey Data Collection (2 of 2)

This post may contain affiliate links. Please read my disclosure for details.

In my last post, I wrote about a Comm Research project where students use iPads for survey data collection.This is my favorite of the 3 projects we do in my Communication Research Class (see all posts on Comm 435; see syllabus).

This week, I want to follow up by discussing how to program the surveys to work on the iPads. I’ll talk through how I teach all of this in class and through activities.

Continue reading Teaching Students to Use iPads for Survey Data Collection (2 of 2)

Using iPads for Survey Data Collection in the Communication Research Class

This post may contain affiliate links. Please read my disclosure for details.

Surveys are a common method uses in communication research class projects. Since I started teaching this class at Shepherd University, I’ve added a fun, cool feature that really brings the survey data collection process to life!

Continue reading Using iPads for Survey Data Collection in the Communication Research Class