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Summer is in full swing. And I’ve got a busy summer ahead. As always, during the summer months I will be toning back my frequency of posting on this blog. I do have a few things I’ll post here and there. Not to worry, I’ll be picking up full steam with my regular publication schedule of posting every 2 weeks during the academic year.
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Frequent readers of this blog know that I’ve been using Hootsuite University in my social media class for some time now. But, how does using Hootsuite University impact social media learning?
Continue reading Study Explores Hootsuite University in the College Classroom
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As I look back, 2015 has been a great year for me professionally. I’m always amazed at how much can change in a year and how much we grow in our profession in such a short period of time. As our careers progress in academia, it is as important as ever that we set goals and use winter break to push ourselves forward.
I’ve always been one to set goals both for the short and long terms. And I attribute a great deal of my productivity and success to goal-setting. Here are 3 types of goals I value.
Continue reading Three Types of Goals Academics Should Set for 2016
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Building bridges.
That’s something we professors strive to create in the minds of our students. You might say it is the core mission of everything we do.
So how can we do that?
Continue reading How Guest Professors Build Bridges For Students
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Yesterday, I had the amazing opportunity to have a true industry leader speak with students in my Social Media class here at Shepherd.
Dennis Yu, the CTO of BlitzMetrics, kindly donated his time to share his insights and experiences. The result?
Continue reading What Faculty Can Learn from Dennis Yu, a Leader in Social Media Marketing
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I just got back from an amazing #AEJMC15 conference in San Francisco.
There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy in the Public Relations Division. I had the pleasure of working with some truly awesome social media professors!
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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.