Tag: analytics

Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

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This post may contain affiliate links. Please read my disclosure for details. In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class). That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick […]

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The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

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This post may contain affiliate links. Please read my disclosure for details. A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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#Hokies Tweets Network Visualization: How I extracted Tweets via TAGS 6 and visualized them in Gephi

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This post may contain affiliate links. Please read my disclosure for details. A professional development goal of mine is to learn a lot more about social network analysis and visualization of social media data. This area has grown increasingly valuable and important in our field.  And I believe we all need to have at least […]

Continue reading #Hokies Tweets Network Visualization: How I extracted Tweets via TAGS 6 and visualized them in Gephi