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Each semester, I like to highlight something that I’m doing different in one of my classes (for example, see last Fall’s What’s Changing post).
This semester, I’d like to highlight my Writing Across Platforms class (the syllabus is at the bottom of this post). I’ve been teaching this class every spring for the last few years. So, what’s changing?
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The new semester has started here at Shepherd University. There is a lot I have planned and am looking forward to. But first, I want to look back at my Comm 322 Social Media class from last fall, Fall 2015.
Students in my COMM 470 Strategic Campaigns (syllabus from previous year) had a big surprise last Tuesday when they presented their campaign plans to the client, a local non-profit, Charles Town Now.
Continue reading Exciting Feedback for Strategic Campaigns Class Helping #StartCT
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I’ve been teaching social network concepts in my Social Media class at Shepherd University for the past several years. And it is something that students have always seemed to struggle with or not take a great deal of interest in. This is unfortunate, because these are really important concepts for our social media students to be learning. So this semester, I wanted to try and see if I could make it a little more fun and thus succeed in making the concepts a little more sticky.
Here’s what I came up with. it worked like a charm! Students were up on their feet, they were comparing their network with their classmates, all while saying ‘this is hard, Dr. K.” But, at the end of class, one student summed the activity up, saying, “this was fun!”
Continue reading Teaching Social Network Concepts: Fun Class Activity
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Yesterday, I had the amazing opportunity to have a true industry leader speak with students in my Social Media class here at Shepherd.
Dennis Yu, the CTO of BlitzMetrics, kindly donated his time to share his insights and experiences. The result?
Continue reading What Faculty Can Learn from Dennis Yu, a Leader in Social Media Marketing
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When I was in college, I remember watching “Merchants of Cool,” a PBS Frontline documentary chronicling the strategies marketers use to appeal to the elusive teenage demographic.
Continue reading Social Media Documentary Recommendation: Generation Like
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Happy start to the semester!
I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University. Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide my students.
Innovation, experimentation, and iteration are at the heart of what we do as educators. So the beginning of the semester is an exciting “rubber meets the road” time for all of us.
