Category: Search Engine Optimization

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Teach ChatGPT and NotebookLM in a PR Writing Class: Brainstorming and Research

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Teach ChatGPT and NotebookLM in a PR Writing Class Series—Post 2: Brainstorming In this post, we will continue to explore the use of artificial intelligence LLMs (large language models) such as ChatGPT in a college promotional writing class. We will also explore Google’s AI-powered research tool, NotebookLM. We will look at ways in which A.I. […]

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SEO Fitness Workbook by Jason McDonald [Book Review]

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This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. SEO Fitness Workbook by Jason McDonald Book Review Teaching search engine optimization (SEO) to public relations and marketing students is an essential […]

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2 This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing […]

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Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are […]

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Teaching Keyword Competition with Google Adwords (Activity)

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This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]

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How I Used SEO Keyword Competition Research to Target My Niche

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This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]

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Introducing Students to SEO Keyword Research with Google Trends (Activity)

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This post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]

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