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Tag Archives: headlines

Teaching Keyword Competition with Google Adwords (Activity)
Classes, Classroom Activities and Exercises, Content Marketing, Search Engine Optimization, Writing Across Platforms

Teaching Keyword Competition with Google Adwords (Activity)

June 4, 2013 Matthew Kushin Leave a comment

This post may contain affiliate links. Please read my disclosure for details.

This post is long overdue!

Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to the importance of keyword research using Google Trends. I promised a follow up brief activity with Google Keywords Adwords Tool. Then the end of the semester and life ganged up on me! I realized I needed a full post just to talk about Keyword Competition, using my own website title as an example.

Continue reading Teaching Keyword Competition with Google Adwords (Activity) →

Google Adwords Keyword ResearchheadlinesSEOwriting across platformswriting for search engineswriting for the web

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Social Media Syllabus provides social class assignments, social media exercises, discussions of trends in social media education, and other tips for teaching social media courses.

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