fbpx

Social Media Syllabus

Search
Skip to content
  • Online Teaching COVID-19 Resources
  • Teach Social Media Confidently >
    • About My Book
      • Read a Review of My Book in JPRE
    • Teach Social Media Blog >
      • Classes >
        • Communication Research
        • Social Media
        • Strategic Campaigns
        • Writing Across Platforms
      • Classroom Activities and Exercises
        • Content Marketing
        • Search Engine Optimization
        • Social Media Educators
    • Syllabi >
      • Applied Communication Research
        • Applied Communication Research syllabus – Spring 2019
      • Communication & New Media
        • Communication & New Media Syllabus
      • Persuasion & Message Design
        • Persuasion and Message Design Syllabus – Fall 2018
      • Public Relations Principles
        • Public Relations Principles Syllabus – Most Recent Class
      • Social Media
        • Social Media Syllabus – Most Recent
      • Strategic Campaigns
        • Strategic Campaigns Syllabus – Most Recent Class
        • Strategic Campaigns – Spring 2019 Syllabus
      • Writing Across Platforms
        • Writing Across Platforms – Spring 2019
    • More Teaching Materials >
      • Presentations, Syllabi, Assignments (SlideShare)
      • Instructional Videos – Vimeo
  • Social Media Book Reviews
  • Be More Productive
  • About >
    • Meet Matt >
      • About
      • Activities and Events
      • Research
      • Honors
    • About This Blog
      • Affiliate Links and Compensation Disclosure

Tag Archives: writing for search engines

Teaching Keyword Competition with Google Adwords (Activity)
Classes, Classroom Activities and Exercises, Content Marketing, Search Engine Optimization, Writing Across Platforms

Teaching Keyword Competition with Google Adwords (Activity)

June 4, 2013 Matthew Kushin Leave a comment

This post may contain affiliate links. Please read my disclosure for details.

This post is long overdue!

Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to the importance of keyword research using Google Trends. I promised a follow up brief activity with Google Keywords Adwords Tool. Then the end of the semester and life ganged up on me! I realized I needed a full post just to talk about Keyword Competition, using my own website title as an example.

Continue reading Teaching Keyword Competition with Google Adwords (Activity) →

Google Adwords Keyword ResearchheadlinesSEOwriting across platformswriting for search engineswriting for the web

Buy Now on Amazon!

Teach-Social-Media-Kushin
Teach Social Media: A Plan for Creating a Course Your Students Will Love

As an Amazon Associate I earn from qualifying purchases.

The Latest

  • How I’m Teaching Public Relations with Karen Freberg’s PR Textbook
  • Teach Social Media book now available on Kindle Unlimited
  • Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]
  • Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
  • Join Me Tonight for A Conversation on Social Media and Politics in America Today
  • What’s Changing? Navigating a ‘New Normal’ in 2021
  • A Note to My Fellow Educators: Thank You (p.s. It’s Okay to be Exhausted)

What Others Are Reading

  • Getting students to think about smartphone addiction (cell phone addiction lesson plan)
    Getting students to think about smartphone addiction (cell phone addiction lesson plan)
  • Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students
    Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students
  • Fun and Interactive Social Media Influencers Class Activity
    Fun and Interactive Social Media Influencers Class Activity
  • Teaching Social Network Concepts: Fun Class Activity
    Teaching Social Network Concepts: Fun Class Activity
  • Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]
    Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]
  • The Ultimate Guide to Starting an Academic Blog Today
    The Ultimate Guide to Starting an Academic Blog Today
  • Teaching Paid Social Media and Influencer Marketing with the Stukent Mimic Social Simulator (Part 2 of 2)
    Teaching Paid Social Media and Influencer Marketing with the Stukent Mimic Social Simulator (Part 2 of 2)
  • Strategic Campaigns Syllabus - Most Recent Class
    Strategic Campaigns Syllabus - Most Recent Class
  • Using Buffer in the Classroom to Teach Students Social Media Scheduling.
    Using Buffer in the Classroom to Teach Students Social Media Scheduling.
  • How I'm Teaching Public Relations with Karen Freberg's PR Textbook
    How I'm Teaching Public Relations with Karen Freberg's PR Textbook

Experts I Love

Carolyn Mae Kim
Deen Freelong
Don Stanley
Gary Schirr
Jeremy Floyd
Karen Freberg
Karen Russell
Dennis Yu
ProfHacker

The Latest

  • How I’m Teaching Public Relations with Karen Freberg’s PR Textbook
  • Teach Social Media book now available on Kindle Unlimited
  • Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]
  • Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
  • Join Me Tonight for A Conversation on Social Media and Politics in America Today
  • What’s Changing? Navigating a ‘New Normal’ in 2021
  • A Note to My Fellow Educators: Thank You (p.s. It’s Okay to be Exhausted)

The Latest

  • How I’m Teaching Public Relations with Karen Freberg’s PR Textbook
  • Teach Social Media book now available on Kindle Unlimited
  • Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]
  • Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
  • Join Me Tonight for A Conversation on Social Media and Politics in America Today
  • What’s Changing? Navigating a ‘New Normal’ in 2021
  • A Note to My Fellow Educators: Thank You (p.s. It’s Okay to be Exhausted)

A Social Media Education Blog by Matthew J. Kushin, Ph.D.

| Social media educator, researcher, consultant
| High-five advocate
| Optimist
| Hokie Hurricane Coug

Join the Social Media Syllabus community. Get notified of new posts.

Join 142 other subscribers

HootSuite Certified Professional

The Latest

  • How I’m Teaching Public Relations with Karen Freberg’s PR Textbook
  • Teach Social Media book now available on Kindle Unlimited
  • Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]
  • Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
  • Join Me Tonight for A Conversation on Social Media and Politics in America Today
  • What’s Changing? Navigating a ‘New Normal’ in 2021
  • A Note to My Fellow Educators: Thank You (p.s. It’s Okay to be Exhausted)

Social Media Syllabus provides social class assignments, social media exercises, discussions of trends in social media education, and other tips for teaching social media courses.

The Latest

  • How I’m Teaching Public Relations with Karen Freberg’s PR Textbook
  • Teach Social Media book now available on Kindle Unlimited
  • Leveraging Technology in Leadership Communication by Carolyn Mae Kim [Book Review]
  • Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
  • Join Me Tonight for A Conversation on Social Media and Politics in America Today
  • What’s Changing? Navigating a ‘New Normal’ in 2021
  • A Note to My Fellow Educators: Thank You (p.s. It’s Okay to be Exhausted)
Proudly powered by WordPress
Privacy & Cookie Policy
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT