This week, I want to follow up by discussing how to program the surveys to work on the iPads. I’ll talk through how I teach all of this in class and through activities.
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Surveys are a common method uses in communication research class projects. Since I started teaching this class at Shepherd University, I’ve added a fun, cool feature that really brings the survey data collection process to life!
This post may contain affiliate links. Please read my disclosure for details.
Metrics, Metrics, Metrics! I hear it everywhere I turn. :) More than ever, we need to be teaching our students research skills.
This Spring 2014 semester I am really excited to be teaching an applied Communication Research class!
For two years at Utah Valley University, I taught communication research with an emphasis on academic research. You can see the syllabus for that class. In that class, student groups planned, wrote up, and executed a semester long academic research study. Though many professors don’t prefer to teach this class, research is one of my favorite classes to teach. I’ve had numerous undergraduate students present their research at undergraduate research conferences and earn travel grants to do so. This is a super valuable experience for those considering grad school. Though it is very time demanding, and some feel teaching others how to conduct research is tedious, I didn’t find it that way at all. Seeing students get that “aha” moment in research and seeing them succeed makes teaching the class very rewarding.
This semester, I’ll be focusing on the more practical uses of research with an emphasis on using research for strategic purposes. This class emphasizes research across new media, legacy media, and interpersonal and online environments. Students will learn both quantitative and qualitative methods.
This hands on class will emphasize the following research skill sets:
How to conduct content analysis using a coding sheet.
How to conduct a computer-assisted content analysis
How to conduct interviews and focus groups
How to conduct quantitative electronic surveys using iPads
Students will work in teams to conduct 3 applied projects. The first 2 projects are real-world problems I set up and the students have to solve, and in the 3rd project they have to identify a problem, write a proposal, and execute:
Media placement evaluation – Answering questions such as, placement, share of voice, and whether key messages are included in media coverage and to what extent. Done via content analysis of media clippings.
Sentiment analysis of social media content – What are people saying about your brand on social media, and what is sentiment towards it? Done via computer-assisted content analysis of Twitter posts.
Audience Research – Focuses on 1 of the 5 key PR variables discussed by Stacks (2011): Confidence, credibility, relationship, reputation (which may include awareness), or trust. Students will choose 2 of the following: interviews, focus groups, and surveys.
Students will be introduced to the following software:
Computer-assisted content analysis (Yoshikoder will be used as it is free and easy to learn)
Open Data Kit Collector – field data survey collection software (we will be using this with the XLS forms on the free FormHub.com online form tool).
SPSS – We won’t get too far into SPSS due the other demands on the students time, but students will learn data entry, descriptive statistics, and correlation analysis.
I’ll be posting the syllabus for the class soon! As the semester goes along, I hope to get up a number of blog posts expanding on the class, assignments, and so forth. So check back!
Have you taught research – what do you emphasize in your class? How can I improve my class? What key skill sets should we be teaching future practitioners?
This post may contain affiliate links. Please read my disclosure for details.
It has been a very busy few weeks here. Good news: It is Friday and time for another web roundup! And I will be turning in my mid-term tenure review portfolio today! wahoo!
Wendy’s Hilarious and Clever Social Media Campaign – Here’s a great article about the latest from Wendy’s – a series of nonsensical soap opera style videos with real user tweets as the script. Absolutely clever. Absolutely hilarious. Check them out!
And, since I like to talk about cool tools for both in the classroom and for productivity for professors, here is a great list of 14 Google tools you may not know existed. While I knew a many of them, I found some cool new tools from this list, some of which are useful in the classroom – like Google’s NGram viewer that would be great for infographics! Btw, I’ve got a few more productivity post tips in the works.
How Social Media Killed iGoogle – Do you remember the customizable landing page? I do. I never got into it. This post helps me understand why – information gathering via social media, including incidental exposure, has killed the personalized portal.
Recently, another faculty member and I secured funding to get 10 iPads for our department (6 minis and 4 retinas). While we have some great plans on what we’d like to do with the iPads, I’d love any ideas and suggestions you have on how we can maximize our use of the iPads for learning. What creative ideas and suggestions do you have for using iPads in the classroom? If you’re using iPads in your classes, how are you using them? What has your experience been like? Please share your comments below, via Twitter, or G+. Thanks so much!
Scout update!
Lastly, a quick update for the Scout fans! Scout is growing up so very quickly! I have lost count of how many weeks old she is now, but she’s 27 pounds (she was 14 when we first brought her to the vet a few weeks after we got her).
We’ve spent a lot of time training her (I highly recommend The Power of Positive Dog Training) and taking her to a “puppy kindergarten” class. She recently passed her first puppy class, and we are hoping to enroll her in the next stage. She has been a joy and I have learned a lot – it has been a growing and learning experience for me! A few weeks ago, we traveled to Pittsburg for a work function for Kelin. During that time, Scout got a chance to visit the breeder where she came from. She got to see her mother and sister. You can follow Scout on Instagram! Scout was confused by her first Halloween, barking at the children! But she soon settled in. Thanksgiving will be fun!
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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