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This post is long overdue!

Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to the importance of keyword research using Google Trends. I promised a follow up brief activity with Google Keywords Adwords Tool. Then the end of the semester and life ganged up on me! I realized I needed a full post just to talk about Keyword Competition, using my own website title as an example.

Continue reading Teaching Keyword Competition with Google Adwords (Activity) →