The latest posts

Say hello to Conversation Advertising: Like a post, buy a Facebook gift

Published

Today, Facebook introduced me to a whole new level of impulse shopping. This move may be more telling than the gift recommendation seems. I believe it is a new type of time-targeted micro advertising. Or, Conversation Advertising. Let me explain. This morning I clicked “like” on a filmmaker friend’s post on Facebook who was celebrating […]

Continue reading Say hello to Conversation Advertising: Like a post, buy a Facebook gift

Upcoming Events: Speaking on Social Media and Democracy

Updated

This post may contain affiliate links. Please read my disclosure for details. I am very excited!  Tomorrow, April 30th, I will be traveling to Washington, DC to participate as a U.S. Speaker and Specialist in the United States State Department’s Bureau of International Information Programs (IIP). This amazing program, which I had the honor of participating in […]

Continue reading Upcoming Events: Speaking on Social Media and Democracy

Update to Status of New Classes and Concentration

Updated

This post may contain affiliate links. Please read my disclosure for details. Great news! Monday night, the Shepherd University Curriculum and Instruction committee approved the classes I have created and the Strategic Communication concentration I have been working on since my arrival in the Department of Communication at Shepherd University. The new concentration will offer […]

Continue reading Update to Status of New Classes and Concentration

When Content Marketing Fails to Deliver: 6 problems with Marketo’s Ebook

Updated

This post may contain affiliate links. Please read my disclosure for details. Note: In a previous post I discussed how I am teaching Content Marketing in my Writing Across Platforms class next fall and why we should teach it in the writing class. I am going to come out and say it. I am glad […]

Continue reading When Content Marketing Fails to Deliver: 6 problems with Marketo’s Ebook

Pay-Per Networking: Facebook Now Charging You to Contact Non-Friends

Updated

This post may contain affiliate links. Please read my disclosure for details. It appears Facebook has followed through with rumors and reports that the social networking service may begin charging to contact celebrities and “non-friends.” That day, it seems, is here. A student of mine just dropped by my office to let me know the […]

Continue reading Pay-Per Networking: Facebook Now Charging You to Contact Non-Friends