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I’ve been talking content marketing a lot lately on this blog and have noticed a great deal of interest in those posts, including my critique of Marketo’s ebook. Here are a few articles I’ve been reading lately about content marketing:
Article about content marketing luring away journalists.
- “Content Marketing Lures Journalists Away from Media, Into Business“
- “To build brand, companies produce slick content and their own media“
In other News:
Social TV has been a hot trend of late. I’ve talked about it quite a bit with my students and its advantages. A few articles from this week:
Civic Engagement and Social Media
- Pew published a new report on Civic Engagement in the Digital Age with the latest on social media and politics
Here at Shepherd, today is the last day of the semester. I have big plans for the summer – lots of reading, prepping two classes, continuing to grow my blog, working on a number of research articles with my amazing colleagues, and hopefully presenting at AEJMC in DC this August.
My amazing wife and I are traveling to New Zealand and the Cook Islands to finally celebrate our wedding!
We’ve also committed to getting a dog – a bergamasco (yes, the “dreadlock dogs”) – which we will be getting in August.
Great Customer Service still Exists! – Things didn’t work out with the Husqvarna lawnmower I bought, despite all my research. There was something wrong and the thing had no power. Dealing with Lowes, both the online and local stores, was the best customer service experience I’ve had in years. They took the lawnmower back with no charge for picking it up. And after I made up my mind what I wanted (I went with John Deere), they delivered it and told me if it didn’t meet my expectations, I could return it no questions asked in 30 days. Lowes, it seems, understands the value of a loyal customer. To show my appreciation, I Tweeted @LowesCares because I don’t think we show appreciation often enough on social media. We are often quick to gripe. Minutes later got a thanks from Lowes.
@mjkushin It was our pleasure, Matthew. Thank you for your kind words. Let us know if we can help you with anything else!
— Lowes Customer Care (@LowesCares) April 11, 2013
What are your plans for the summer? Are there stories in these topics I missed? Share them in the comments section below.
– Cheers! Matt
photo CC donjohann