The latest posts

Teaching Students to Analyze social data with Microsoft Social Engagement: Social Media Analytics Assignment (Post 3 of 4)

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This post may contain affiliate links. Please read my disclosure for details. This is post #3 in a four part series about a new assignment that I’m using this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. Each part is related but unique, […]

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Teaching Students to Analyze Twitter data with Excel pivot tables: Social Media Analytics Assignment (Post 2 of 4)

Updated

This post may contain affiliate links. Please read my disclosure for details. In my last post, I discussed a new assignment that I’m using this semester in my Communication research class (all posts on that class). That social media analytics project assignment contains 3 parts. Each part is related but unique, allowing students to pick […]

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The New Social Media Analytics Assignment for my Comm Research Class (Post 1 of 4)

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This post may contain affiliate links. Please read my disclosure for details. A few months ago I wrote about how students in my social media class were using Microsoft Social Engagement to track metrics and do some social listening. At the time, I said I’d follow up with a post about how we were using […]

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A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

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This post may contain affiliate links. Please read my disclosure for details. As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education. Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and […]

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Considering assigning your students the HubSpot Academy certification?

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This post may contain affiliate links. Please read my disclosure for details. HubSpot Academy Certifications in the Classroom Long-time readers of this blog know that I use the Hootsuite University certification program in my social media class. Having students complete industry certifications are a great way to get students gaining hands-on experience with industry tools. […]

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Are Your Classes Suffering from “Assignment Creep?”

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This post may contain affiliate links. Please read my disclosure for details. Are my classes suffering from ‘assignment creep?” I’ve been thinking about this concept a lot lately as I’ve been teaching some of the same courses for the past few years. You’ve probably heard of “feature creep.” A quick search of Google reveals this […]

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How You Are Influenced By People You Don’t Know, Backed by Science (Book Review)

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This post may contain affiliate links. Please read my disclosure for details. Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected […]

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