The latest posts

How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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An Easy System for Keeping Your Daily Lessons Organized (Case #2 of Putting Systems Thinking to Practice)

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This post may contain affiliate links. Please read my disclosure for details. In a recent post, I discussed creating simple systems to help you work more effectively and reduce unnecessary cognitive load. It isn’t necessary to read that post to benefit from this post. But, I encourage you to save it to read some time. […]

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Why I No Longer Schedule Meetings with Students Over Email (Case #1 of Putting Systems Thinking to Practice)

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This post may contain affiliate links. Please read my disclosure for details. In a previous post, I talked about the power of systems to simplify recurring tasks in our jobs as professors. In that post I mentioned that we can work to remove bottlenecks that unnecessarily slow down the completion of tasks. Here’s one such […]

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Use Simplicity and Systems To Have More Time and Energy to Do What You Love

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This post may contain affiliate links. Please read my disclosure for details. I had an amazing time at the PRSA Educator’s Academy Super Saturday on October 22 presenting on tools educators can use to break down the classroom walls. After our presentation, Ai Zhang, Karen Freberg, and I were asked how we manage to engage […]

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3 Ways to Use Slack to Foster Student Team Work in The College Class

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This post may contain affiliate links. Please read my disclosure for details. I had a great time this past weekend presenting at the PRSA Educator’s Academy Super Saturday with Ai Zhang, Karen Freberg and moderator Kirk Hazlett. If you missed our presentation, we covered how social media tools can be used to break down the […]

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Three Quick Ways to Help Students find Digital Influencers using Hootsuite

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This post may contain affiliate links. Please read my disclosure for details. When it comes to teaching social media, one of my goals this academic year is to continue to improve and update my focus on using social media software such as listening, analytics and metrics tools. One area where tools can help us is […]

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