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My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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This post may contain affiliate links. Please read my disclosure for details. Public Relations Class Activities with the Ketchum Mindfire Challenge Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time. The program was a great learning experience for students and a ton of […]

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How to use Melwater social intelligence software to teach social media listening

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This post may contain affiliate links. Please read my disclosure for details. Social Media Listening Class Activity Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social […]

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Using Meltwater for a Social Media Audit Assignment in Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software. In the […]

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What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time […]

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Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

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This post may contain affiliate links. Please read my disclosure for details. Teaching Social Network Analysis with Netlytic.org This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. […]

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