A Social Media Education Blog by Matthew J. Kushin, Ph.D.
My Analysis on Social Media and Technological Trends
This post may contain affiliate links. Please read my disclosure for details. I recently posted on the impact the change to Google’s link schemes is having on what we should teach students about writing press releases for the web. But what does this change mean? There are some concern around the web that this is […]
Continue reading The Link Schemes Change by Google: Why I Am Not Afraid!This post may contain affiliate links. Please read my disclosure for details. Google recently updated its link schemes and it means an important change to how we teach students to write press releases for the web. This is because the change directly targets articles or press releases distributed on other websites, like an online wire […]
Continue reading Teach PR Writing? You Need to Know about Google’s Updated Link SchemesThis post may contain affiliate links. Please read my disclosure for details. After a great trip to Washington DC and a wonderful #AEJMC2013 conference, I am back in West Virginia enjoying the last few days before classes start. Though I didn’t get to do all the things I had hoped nor meet all the great […]
Continue reading Web Roundup: Social Media rocks AEJMC 2013; Hot articles impactingThis post may contain affiliate links. Please read my disclosure for details. This week flew by! Today’s Web Roundup contains a variety of articles. Search: This week’s subject has been search, as on Monday I published a post on Snickers use of search in a very creative campaign – if you haven’t seen it, check it […]
Continue reading Web Roundup: Social Media Education Infographic; Zimmerman juror book deal sabotaged; Cool Professors; More!This post may contain affiliate links. Please read my disclosure for details. Snickers used search engines to target customers who were making misspellings during search. This cost-effective campaign reached over 500,000 people in 2 days. How did it work? As explained on a Google article, “Each time someone misspelled a word, they were given a […]
Continue reading Snickers Understands the Opportunity in SearchThis post may contain affiliate links. Please read my disclosure for details. Current Events and Social Media What were those Chipotle Tweets all about? – That’s the question some are asking after a series of bizarre Tweets by the restaurant chain. In a boldly titled article, “How to alienate your Twitter followers: Chipotle staged hack […]
Continue reading Bizarre Chipotle Twitter Behavior and Social Media Brand Identity
This post may contain affiliate links. Please read my disclosure for details. Happy Friday! Here are some great articles from around the web that caught my attention this week. For the politics and social media lovers: Election 2016: How Big Data + Social Data Will Determine the Next President – A must read for an […]
Continue reading Web Roundup: Content Marketing: Does it matter?, Big Data and Politics (7/12/13)