Category Archives: Tech Trends and Analysis

My Analysis on Social Media and Technological Trends

Web Round up: Tools, Academic News, and Zuck’s status update on Web Freedom

This post may contain affiliate links. Please read my disclosure for details.

Wow! Spring break has flown by! I can’t believe it is Friday already! While my spring break has been mostly dedicated to catching up on work or trying to get ahead on projects, I took some time to relax and got out and hiked with Scout on Tuesday during our first day of truly nice weather this year (Instagram photos below and to the right of course :) ).

Today’s post is a quick look at some great articles from around the web I’ve been reading over the past week or so that you may have missed.

Thanks so much to the wonderful people on Twitter who shared many of these – you are my go to source for news!

Social Media Tools:

29 Social Media Tools Recommended By the Pros by the always instructive Social Media Examiner

50 Top Tools for Social Media Monitoring, Analytics, and Management by Social Media Today

The (Potential) Pitfalls of Social Media Tools

Duck Dynasty, Amazon Show The Pitfalls Of Big Data – Highly recommend! This article cautions us about relying too much on the info we gather about audiences on social media tools when it comes to informing our decisions. We forget that the audience on social media is not representative of the wider population, and more specifically, our target audience. Reminds me of a lesson I learned in my first research methods class about sampling. :)

Academia News and Issues

Lost faculty job offer raises questions about negotiation strategy – Super interesting look at job negotiation and the issues surrounding it. This article tells the story of how negotiating a tenure-track position for one faculty backfired when a university pulled the offer. With job negotiating such a complex and difficult task, this is certainly worth a read.

What Should Students Call Their Professors? – This one raised quite the discussion on my Facebook page among faculty friends. The opinions were diverse. I think the article makes a great point that many students simply don’t know what to call their professors due to the wide array of persons teaching them, from graduate students, to MAs, to Ph.Ds., and so forth.

Zuckerberg on Internet Freedom

Lastly, Mark Zuckerberg posted the following on his Facebook page as a status update I thought I’d share. Though it doesn’t relate to the above, it is noteworthy. Reactions have been mixed, with some calling Zuckerberg a hypocrite given his company’s focus on collecting and using information to market to individuals. Here is his status update (I copied and pasted it):

As the world becomes more complex and governments everywhere struggle, trust in the internet is more important today than ever.

The internet is our shared space. It helps us connect. It spreads opportunity. It enables us to learn. It gives us a voice. It makes us stronger and safer together.

To keep the internet strong, we need to keep it secure. That’s why at Facebook we spend a lot of our energy making our services and the whole internet safer and more secure. We encrypt communications, we use secure protocols for traffic, we encourage people to use multiple factors for authentication and we go out of our way to help fix issues we find in other people’s services.

The internet works because most people and companies do the same. We work together to create this secure environment and make our shared space even better for the world.

This is why I’ve been so confused and frustrated by the repeated reports of the behavior of the US government. When our engineers work tirelessly to improve security, we imagine we’re protecting you against criminals, not our own government.

The US government should be the champion for the internet, not a threat. They need to be much more transparent about what they’re doing, or otherwise people will believe the worst.

I’ve called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take a very long time for true full reform.

So it’s up to us — all of us — to build the internet we want. Together, we can build a space that is greater and a more important part of the world than anything we have today, but is also safe and secure. I’m committed to seeing this happen, and you can count on Facebook to do our part.

 

I hope you’ve had a great spring break!

-Cheers!

Matt

What I’m reading: Creatively Canceling School; The Future of Organic on Social Media

This post may contain affiliate links. Please read my disclosure for details.

Hello from snowy West Virginia!

We’re facing over a foot of snow here for sure. Our driveway is measuring 18 inches! Though I’ve got a ton of projects to work on and a puppy who is getting restless since the snow is too tall for her to get outside (see Instagram photos on the column on the right, and below), I want to take a quick minute before strapping my snowshoes on to share a few articles from around the web.

Just for Fun

Well, school is canceled for us today. Though the announcement from Shepherd University wasn’t quite as creative as the Durham Academy’s cancellation in Durham, NC.

Continue reading What I’m reading: Creatively Canceling School; The Future of Organic on Social Media

What is The Future of Content Marketing in 2014?

This post may contain affiliate links. Please read my disclosure for details.

As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing)

Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing LinkedIn group I’m a part of. It got me thinking quite a bit.

Continue reading What is The Future of Content Marketing in 2014?

The Super Social Super Bowl? Great Reads You May Have Missed

This post may contain affiliate links. Please read my disclosure for details.

Another week is almost over.  This weather has really made it challenging to get in the flow of the semester. Classes were canceled on Monday, and school didn’t open until Wednesday at noon. I want to take a quick minute to share some great reads from the week:

Super Social

The big talk this week has, of course, been about the social media and the Super Bowl. Here are a list of great articles I came across about how brands used social media for the big game:

Before

PRNewser’s Study: Doritos, M&Ms, and more score perception bumps with super bowl previews – As we know, brands now release their big super bowl ads before the game. What is the effect? This article explores.

Strategy

audi_snapchat

Fast Company had a great article looking at Audi’s plan for the big game. While many were talking about the dog commercial, what went unnoticed by many was Audi being an early adopter of using Snapchat for advertising. From the reactions I saw via Twitter, people seemed to enjoy Audi’s Snapchat photo memes.  Missed them? They were only around for 24 hours (unlike the 10 second limit for interpersonal messages). These messages were unbranded, and not related to cars. Here is one review. Personally, I applaud Audi for trying something new and different!

Winners and Losers

But the big question is often who are the “winners” and “losers” after all is said and done? Opinions of course vary, but you’ll see some trends emerge on these articles.

PR Daily’s “Social media ups and downs for Super Bowl advertisers” –

Marketing Land’s “25 Most Fantastic Social Media Updates From Brands During the Super Bowl

And The Metrics?

Here are some interesting stats from AllTwitter, including noting that game-related Tweets increased by 800,000 from last year.

And Media Bistro put together an insightful infographic of the social chatter, including a look at sentiment for different brands.

So what was my favorite Super Bowl ad? Putting everything aside, I have to say… Radio Shack’s #InWithTheNew 80s giveaway.

Really!?

http://www.youtube.com/watch?v=oUwwZHdx6SU

Talk about the 80s in your ad (oh, nostalgia! My love for the 80s is only eclipsed by my love for the 90s), give away a table-top Pac Man arcade (I spent many of my high school years saving up for one of these only to never get a chance to buy it!) via Twitter to increase engagement, and you’ve got my attention. Doesn’t that make them the big winner? No. I’m not sure what Radio Shack’s future is… they tried to rebrand themselves to “The Shack” just a few years ago. And I honestly don’t know how long they’ll be around. But I loved the commercial… but it looks like despite my Tweet, I didn’t win that arcade game.

Maybe next year!

That’s all for now! I am hoping for warmer weather and less snow in the coming weeks. Though if my WeatherBug app is correct, I won’t get what I wished for. :P

-Cheers!

Matt

More on Google and News Releases; New Google Tools; The Death of iGoogle

This post may contain affiliate links. Please read my disclosure for details.

It has been a very busy few weeks here. Good news: It is Friday and time for another web roundup! And I will be turning in my mid-term tenure review portfolio today! wahoo!Scout on the stairs

Great articles from around the web:

Recently, the great blog SpinSucks posted an article reminding practitioners about the recent changes from Google that can have a negative impact on your news release. Here are their tips on how to avoid a Google penalty! I wrote about this several weeks ago if you care to learn more about the WHY behind these needed changes to news release writing online.

Wendy’s Hilarious and Clever Social Media Campaign – Here’s a great article about the latest from Wendy’s – a series of nonsensical soap opera style videos with real user tweets as the script. Absolutely clever. Absolutely hilarious. Check them out!

And, since I like to talk about cool tools for both in the classroom and for productivity for professors, here is a great list of 14 Google tools you may not know existed. While I knew a many of them, I found some cool new tools from this list, some of which are useful in the classroom – like Google’s NGram viewer that would be great for infographics! Btw, I’ve got a few more productivity post tips in the works.

How Social Media Killed iGoogle – Do you remember the customizable landing page? I do. I never got into it. This post helps me understand why – information gathering via social media, including incidental exposure, has killed the personalized portal.

Lastly, happy to see, though I suppose you already knew this ;) – more professors are using social media in the classroom to teach.

How would you use iPads in the classroom?

Recently, another faculty member and I secured funding to get 10 iPads for our department (6 minis and 4 retinas). While we have some great plans on what we’d like to do with the iPads, I’d love any ideas and suggestions you have on how we can maximize our use of the iPads for learning. What creative ideas and suggestions do you have for using iPads in the classroom? If you’re using iPads in your classes, how are you using them? What has your experience been like? Please share your comments below, via Twitter, or G+. Thanks so much!

Scout update!

Lastly, a quick update for the Scout fans! Scout is growing up so very quickly! I have lost count of how many weeks old she is now, but she’s 27 pounds (she was 14 when we first brought her to the vet a few weeks after we got her).

We’ve spent a lot of time training her (I highly recommend The Power of Positive Dog Training) and taking her to a “puppy kindergarten” class. She recently passed her first puppy class, and we are hoping to enroll her in the next stage. She has been a joy and I have learned a lot – it has been a growing and learning experience for me!  A few weeks ago, we traveled to Pittsburg for a work function for Kelin. During that time, Scout got a chance to visit the breeder where she came from. She got to see her mother and sister. You can follow Scout on Instagram! Scout was confused by  her first Halloween, barking at the children! But she soon settled in. Thanksgiving will be fun!

The fascinating origins of the iPhone and Twitter you didn’t know

This post may contain affiliate links. Please read my disclosure for details.

What is the story behind great technological innovations?  What was it like for those involved in making them? What were the struggles? The “aha!” moments?

I recently came across two great articles from the New York Times Magazine that tell the story (both myth and reality) of two of the biggest innovations in recent history: the iPhone and Twitter.

I share a lot of content across the social web (follow me on Twitter :) – @mjkushin). But I want to take a moment to share these in depth articles on my blog and talk about them a little bit because they are two of the most insightful and enjoyable reads I have come across in months. While both are a bit long, I strongly encourage you to take time and read them.

Now I’ve been a Twitter user for several years. But I’ve never owned an iPhone. In fact, the iPhone came to be when I was in grad school and though while all my friends back home who were working had one, I couldn’t justify the expense on a TA’s stipend.  And besides, I grew up a Windows kid ever since we got our Packard Bell 486 back in the early 90s. While I use a Mac now, I wouldn’t say I’m a full-fledged Mac fan.  But the iPhone story below really gave me new respect for the innovation that was the iPhone and just how groundbreaking it truly was. It has been a few short years and we take for granted the multi-touch, the great picture, and the ability to do so much with a little computer in our pockets. But it wasn’t always that way…

“And Then Steve Said, ‘Let There Be an iPhone’” From NYTimes Magazine tells the stressful and secretive story of the invention – from concept to reality – of the iPhone through the eyes of Andy Grignon, an iPhone engineer. It is a lengthy and thorough article that tells the story about the launch of the iPhone by Steve Jobs at MacWorld in San Fran, 2007.  It is absolutely fascinating to see the guts and forcefulness of Steve Jobs. Though the audience probably never realized it, the iPhone presented at MacWorld barely worked. So how did they make it happen? You’ll have to read the article to find out.

All Is fair in Love and Twitter” from NYTimes Magazine is the story of a simple idea – a service that allows people to share what they’re doing right now. That idea became Twitter, which we recently heard is going public. What you may not know is that Twitter exists perhaps because another company failed, a podcasting company called Odeo. Interestingly, this also has to do with Apple… but I’ll let you read the article to find out.

I hope you enjoy these articles as much as I did. These histories, and though recent that’s what they are, area fascinating!

– Cheers!

Matt

photos: top – Creative Commons wikipedia | copyright Twitter