Category: Teaching Social Media

Join Me at the Stukent Digital Marketing Summit Friday August 16

Updated

This post may contain affiliate links. Please read my disclosure for details. I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event. The speaker line up is impressive! […]

Continue reading Join Me at the Stukent Digital Marketing Summit Friday August 16

Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

Updated

This post may contain affiliate links. Please read my disclosure for details. Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City. Myself and 32 other professors from around the country spent a week meeting with agencies and companies in […]

Continue reading Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg (Book Review)

Updated

This post may contain affiliate links. Please read my disclosure for details. Review of Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg Last summer, Dr. Karen Freberg [Twitter | LinkedIn] published her social media textbook, Social media for strategic communication: Creative strategies and research-based applications, to great fanfare. Since then, […]

Continue reading Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg (Book Review)

Now, More than Ever, We Must Teach Skills and Abilities. Here’s a Quick and Easy Framework for Doing So.

Updated

This post may contain affiliate links. Please read my disclosure for details. Chapter 3 of the 2017 report on undergraduate public relations education published by the Commission on Public Relations Education examines key skills students need to succeed in entry-level positions. When it comes to skills, practitioners rated social media management and research & analytics […]

Continue reading Now, More than Ever, We Must Teach Skills and Abilities. Here’s a Quick and Easy Framework for Doing So.

Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

Updated

This post may contain affiliate links. Please read my disclosure for details. News Headline Writing and Lead Writing Practice Exercise News headlines – or the titles of news stories – and news leads are vital parts of a compelling news story or news release. But, what makes for an interesting story? That’s an important question […]

Continue reading Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

Updated

This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind […]

Continue reading What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations