Category: Teaching Social Media

Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

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This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]

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Communication Research Class Media Placement Assignment, Part 2: Doing Data Entry and Creating a Data Legend

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This post may contain affiliate links. Please read my disclosure for details. Communication Research Class Assignment Review This post is long overdue (I feel like I say that a lot!). It is a follow up to a post I published in January titled “Here’s my communication research class assignment on analyzing media placement.”  Recently, I […]

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Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook

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This post may contain affiliate links. Please read my disclosure for details. Teaching Facebook Audience Insights in the Social Media Class Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix. In the below post, I’m going to share a new in class […]

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2 This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing […]

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Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are […]

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Changing the Conversation! Reflections on my National Millennial Community trip to NYC

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This post may contain affiliate links. Please read my disclosure for details. Last week I had a truly life-changing experience. I went on my second National Millennial Community (NMC) trip as the advisor to our university’s chapter. The trip was to Manhattan where we met with major brands, non-profits and agencies including: McCann World Group, […]

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” […]

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