Category: Classroom Activities and Exercises

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Looking for social media class assignments, activities, and exercises?

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See all of my blog posts that contain social media class assignments, activities, and exercises. Just scroll down to access them. These are great public relations class assignments and work well as marketing class assignments, too. Enjoy!

Like comprehensive plans that are super-organized? Check out my book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, that contains a semester’s worth of social media class exercises, assignments and activities.

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and […]

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My Public Relations Class Participated in the Ketchum Mindfire Challenge. Here’s How It Helped.

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This post may contain affiliate links. Please read my disclosure for details. Public Relations Class Activities with the Ketchum Mindfire Challenge Last semester, my Principles of PR class had the opportunity to participate in the Ketchum Mindfire Challenge for the first time. The program was a great learning experience for students and a ton of […]

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How to use Melwater social intelligence software to teach social media listening

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This post may contain affiliate links. Please read my disclosure for details. Social Media Listening Class Activity Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social […]

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Teaching Basic Social Network Analysis of Instagram and Twitter Data Using Netlytic.org (Post 4 of 4)

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This post may contain affiliate links. Please read my disclosure for details. Teaching Social Network Analysis with Netlytic.org This is post #4 in a four part series about a new assignment that I used this semester in my Communication research class (all posts on that class). That assignment is a 3-part social media analytics project. […]

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How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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Should Students Be Able to Fire Teammates in A Class Project? (Part 3 of 3)

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This post may contain affiliate links. Please read my disclosure for details. In the previous two posts in this series, I talked about steps I take to set teams up for success in group class projects. The first post looked at group contracts. The second post looked at peer evaluations of one’s team. In this […]

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