Why I’m Still Teaching My Students to Write For Facebook… Despite Everything

This post may contain affiliate links. Please read my disclosure for details. There has been a lot of talk in recent months about the decline of Facebook’s popularity, particularly among teens and young adults. Coupled with that, Facebook announced that there will be a sharp decline in brand page content showing up in News Feeds […]

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What is The Future of Content Marketing in 2014?

This post may contain affiliate links. Please read my disclosure for details. As I discussed on this blog, 2013 was to be the year of content marketing. (Here are all my posts on content marketing) Recently, Gary Shirr (@ProfessorGary) brought up an interesting point in a discussion post he made to the Teaching Social Media Marketing […]

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“Social Media and Mobiles” Social Media and Politics Research Published!

This post may contain affiliate links. Please read my disclosure for details. I hope everyone is staying warm! Here in the Eastern Panhandle of West Virginia, we’ve got some terribly cold weather heading our way tonight! I want to take a moment to share some news from the research side of my life in academia. […]

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Say hello to Conversation Advertising: Like a post, buy a Facebook gift

Today, Facebook introduced me to a whole new level of impulse shopping. This move may be more telling than the gift recommendation seems. I believe it is a new type of time-targeted micro advertising. Or, Conversation Advertising. Let me explain. This morning I clicked “like” on a filmmaker friend’s post on Facebook who was celebrating […]

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