A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. Another week is almost over. This weather has really made it challenging to get in the flow of the semester. Classes were canceled on Monday, and school didn’t open until Wednesday at noon. I want to take a quick minute to share some […]
Continue reading The Super Social Super Bowl? Great Reads You May Have MissedThis post may contain affiliate links. Please read my disclosure for details. Snickers used search engines to target customers who were making misspellings during search. This cost-effective campaign reached over 500,000 people in 2 days. How did it work? As explained on a Google article, “Each time someone misspelled a word, they were given a […]
Continue reading Snickers Understands the Opportunity in Search
Today, Facebook introduced me to a whole new level of impulse shopping. This move may be more telling than the gift recommendation seems. I believe it is a new type of time-targeted micro advertising. Or, Conversation Advertising. Let me explain. This morning I clicked “like” on a filmmaker friend’s post on Facebook who was celebrating […]
Continue reading Say hello to Conversation Advertising: Like a post, buy a Facebook gift