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My New Book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is Now Available on Amazon!

This post may contain affiliate links. Please read my disclosure for details. Teach Social Media Book I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats. It has been a long and […]

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Join Me at the Stukent Digital Marketing Summit Friday August 16

This post may contain affiliate links. Please read my disclosure for details. I’m thrilled to be a part of the upcoming Stukent Digital Marketing Summit. The virtual one-day conference, which focuses on digital marketing pedagogy, will take place Friday, August 16. Registration is now open for this free event. The speaker line up is impressive! […]

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Why You Should Apply for the Advertising Education Foundation Visiting Professors Program

This post may contain affiliate links. Please read my disclosure for details. Earlier this month I had the amazing opportunity to be a part of the Advertising Education Foundation’s (AEF) Visiting Professors Program in New York City. Myself and 32 other professors from around the country spent a week meeting with agencies and companies in […]

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Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg (Book Review)

This post may contain affiliate links. Please read my disclosure for details. Review of Portfolio building activities in social media: Exercises in strategic communication By Karen Freberg Last summer, Dr. Karen Freberg [Twitter | LinkedIn] published her social media textbook, Social media for strategic communication: Creative strategies and research-based applications, to great fanfare. Since then, […]

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Now, More than Ever, We Must Teach Skills and Abilities. Here’s a Quick and Easy Framework for Doing So.

This post may contain affiliate links. Please read my disclosure for details. Chapter 3 of the 2017 report on undergraduate public relations education published by the Commission on Public Relations Education examines key skills students need to succeed in entry-level positions. When it comes to skills, practitioners rated social media management and research & analytics […]

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