This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
The IGTV Video Class Assignment
How can we get our students learning and doing more with video? IGTV videos – or Instagram TV videos – is one such way. That’s why I had my social media class create an IGTV video show this past fall. In the below post, I share how I set the IGTV class assignment up, link to examples of student work, and discuss key takeaways and considerations.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
SEO Fitness Workbook by Jason McDonald Book Review
Teaching search engine optimization (SEO) to public relations and marketing students is an essential part of our jobs as PR and marketing professors. In this post, I review the SEO Fitness Workbook by Jason McDonald. Whether you teach SEO in a writing class or in another course, this book offers opportunities to build lessons in SEO keyword research, offer instruction on best practices for writing SEO-friendly website content, and more.
This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
Classroom Technology Tools
Recently, I started sharing about a few of the smartphone accessories I’ve been playing with to create video for social media. The goal is to get more classroom technology tools in my students’ hands to help prepare them for working in a professional social media environment.
I’ve received a few questions about the tools I’ve been using to make videos recently. And so an idea for a blog post was born!
This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details.
Teaching Students to Develop Key Messages is a Great Public Relations Class Activity
As a kid, I paid more attention to the lyrics than the rhythm or the beat. I also probably spent more time thinking about how authors expressed the ideas in a story than the story itself.
Maybe that’s why messaging is one aspect of brand building and campaign planning that has always fascinated me. While people often find the process of building key messages tedious, I see it as the fun kind of tedious.
This is part 1 of a two-part series on how I teach students to develop key messages and build a message map in my Strategic Campaign class.
This post may contain affiliate links. Please read my disclosure for details.
Stukent Digital Marketing Summit August 2019
I had a great opportunity on August 16 to speak as part of the summer 2019 Stukent Digital Marketing Summit. If you missed it, I want to share one key takeaways I got form each speaker (In reality, there were too many takeaways to keep track of).
This post may contain affiliate links. Please read my disclosure for details.
Teach Social Media Book
I am beyond thrilled to announce that my new book, Teach Social Media: A Plan for Creating a Course Your Students Will Love, is now available on Amazon in paperback and eBook formats.
It has been a long and exciting journey. I am so glad to finally be able to share this project with you. It is one of my most ambitious undertakings. I can best describe it as an organized “brain dump” of my knowledge about teaching a social media class for students interested in careers as professional communicators (e.g., public relations, marketing).
A Social Media Education Blog by Matthew J. Kushin, Ph.D.
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