A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. I am very excited! Tomorrow, April 30th, I will be traveling to Washington, DC to participate as a U.S. Speaker and Specialist in the United States State Department’s Bureau of International Information Programs (IIP). This amazing program, which I had the honor of participating in […]
Continue reading Upcoming Events: Speaking on Social Media and DemocracyThis post may contain affiliate links. Please read my disclosure for details. Happy Friday! Here are a few quick reads and news to go along with your coffee this morning!
Continue reading What I’m Reading: Content Marketing, Social TV, Civic Engagement (4/26/13)This post may contain affiliate links. Please read my disclosure for details. Great news! Monday night, the Shepherd University Curriculum and Instruction committee approved the classes I have created and the Strategic Communication concentration I have been working on since my arrival in the Department of Communication at Shepherd University. The new concentration will offer […]
Continue reading Update to Status of New Classes and ConcentrationThis post may contain affiliate links. Please read my disclosure for details. Note: In a previous post I discussed how I am teaching Content Marketing in my Writing Across Platforms class next fall and why we should teach it in the writing class. I am going to come out and say it. I am glad […]
Continue reading When Content Marketing Fails to Deliver: 6 problems with Marketo’s EbookThis post may contain affiliate links. Please read my disclosure for details. It appears Facebook has followed through with rumors and reports that the social networking service may begin charging to contact celebrities and “non-friends.” That day, it seems, is here. A student of mine just dropped by my office to let me know the […]
Continue reading Pay-Per Networking: Facebook Now Charging You to Contact Non-FriendsThis post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]
Continue reading Introducing Students to SEO Keyword Research with Google Trends (Activity)This post may contain affiliate links. Please read my disclosure for details. Some say content marketing is a hot topic in 2013 that will pass – a buzzword of sorts. I say, we should be teaching it to our students. What is content marketing? As Tom Foremski said, “Every company is a media company.” Content […]
Continue reading Why We Should Teach Content Marketing in the Writing Class