A Social Media Education Blog by Matthew J. Kushin, Ph.D.
Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in […]
Continue reading How I’m Teaching ChatGPT in my Social Media ClassThis post may contain affiliate links. Please read my disclosure for details. Communication Course Hybrid and Asynchronous Syllabi This semester is flying by! How is it late October already? We are entering week 10 here at Shepherd University. I promised several weeks ago to share my syllabi for this semester. As the saying goes, “better […]
Continue reading Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus
This is post 2 in a two-part series about teaching paid social media with Stukent Mimic Social. Before reading this post, I encourage you to read post 1, which was published on the Stukent website. Use Stukent Mimic Social to Teach Paid Social Media with this Assignment In the first post in this two-part series, […]
Continue reading Teaching Paid Social Media and Influencer Marketing with the Stukent Mimic Social Simulator (Part 2 of 2)
COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics […]
Continue reading Brand Crisis Response Activity for Social Media and PR Online ClassesThis page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. The IGTV Video Class Assignment How can we get our students learning and doing more with video? IGTV videos – or Instagram […]
Continue reading The IGTV Video Class Assignment: Review and Tips
This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]
Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year
This post may contain affiliate links. Please read my disclosure for details. Teaching Facebook Audience Insights in the Social Media Class Lately, I’ve been writing about the importance for students to learn more about paid social media as part of the media mix. In the below post, I’m going to share a new in class […]
Continue reading Facebook Audience Insights Class Activity: Introducing Students to Social Media Audience Research Via Facebook