Category: Content Marketing

When Content Marketing Fails to Deliver: 6 problems with Marketo’s Ebook

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This post may contain affiliate links. Please read my disclosure for details. Note: In a previous post I discussed how I am teaching Content Marketing in my Writing Across Platforms class next fall and why we should teach it in the writing class. I am going to come out and say it. I am glad […]

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Introducing Students to SEO Keyword Research with Google Trends (Activity)

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This post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]

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Why We Should Teach Content Marketing in the Writing Class

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This post may contain affiliate links. Please read my disclosure for details. Some say content marketing is a hot topic in 2013 that will pass – a buzzword of sorts. I say, we should be teaching it to our students. What is content marketing? As Tom Foremski said, “Every company is a media company.” Content […]

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