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Teach ChatGPT and NotebookLM in a PR Writing Class: Brainstorming and Research

Teach ChatGPT and NotebookLM in a PR Writing Class Series—Post 2: Brainstorming In this post, we will continue to explore the use of artificial intelligence LLMs (large language models) such as ChatGPT in a college promotional writing class. We will also explore Google’s AI-powered research tool, NotebookLM. We will look at ways in which A.I. […]

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Using SciSpace for the College Research Project: The Benefits of An AI Research Tool

SciSpace AI College Research Project Activity AI-powered tools like SciSpace, Elicit, and ExplainPaper are making it much easier to discover academic research and engage with it in ways that I could only have dreamed of back in graduate school.  While these tools can benefit any researcher, they may be particularly helpful to undergraduates who are […]

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Teach ChatGPT in a PR Writing Class: Style and Tone

Teach ChatGPT in a PR Writing Class Series—Post 1: Style and Tone Last semester, I started integrating ChatGPT into my promotional writing class, COMM 335: Writing Across Platforms. In the past, I’ve written about using generative AI in my social media class and shared several videos on the topic. Today, I’m excited to share the […]

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How I’m Teaching ChatGPT in my Social Media Class

Teaching ChatGPT in a Social Media Class: Uses for A.I. in the PR or marketing college classroom Interest in teaching ChatGPT in social media, public relations and marketing classes is exploding. Some educators are concerned about the implications on education, including students using ChatGPT to write their papers. Others are embracing large language models in […]

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Google Analytics 4 Assignment in the Communication Research Class [Updated]

Google Analytics 4 Assignment for the Communication Research class (GA4) [Update] For a few years I’ve taught Google Analytics in my Media & Audience Analytics class (formerly titled Communication Research). Recently, Google converted to Google Analytics 4 (GA4). I spent time during my sabbatical (woot!) updating my lectures and assignment to the Google Analytics 4 […]

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Here’s My Happiness and Media Course Overview and Syllabus

This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Happiness: Media versus Reality Course Overview and Syllabus This semester I will be teaching Happiness: Media versus Reality, a 400-level special topics […]

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