COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis
I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics amid the COVID-19 pandemic.
Here’s my ask for students: Find 2 organizations that are doing good during these trying times and share them with us.
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