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Changing the Conversation! Reflections on my National Millennial Community trip to NYC

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This post may contain affiliate links. Please read my disclosure for details. Last week I had a truly life-changing experience. I went on my second National Millennial Community (NMC) trip as the advisor to our university’s chapter. The trip was to Manhattan where we met with major brands, non-profits and agencies including: McCann World Group, […]

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” […]

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Reviews of Two Resources Often Discussed on this Blog Published in JPRE: Social Media Campaigns Text and Meltwater Software

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This post may contain affiliate links. Please read my disclosure for details. The semester is right around the corner! Classes start for us next week. I had an amazing and very busy summer with travel to 3 continents: Europe, Australia and South America. In addition, it was so great to see many great friends and […]

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Watch my Internet Day 2018 keynote at the University of Aveiro Portugal

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Recently, I had the tremendous honor of being invited to serve as the keynote speaker for the Internet Day 2018 celebration put on by the DigiMedia lab and the Department of Communication and Art at the University Aveiro in Portugal. My keynote, titled “The Cost of Clicks and Shares: Questions on the Civic and Political […]

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From Sydney Australia: Reflections on ICBO 2018 and my event app planning experience

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This post may contain affiliate links. Please read my disclosure for details. The spring semester has come to a close! I have recently returned to Shepherdstown from a 1.5 week trip to Sydney Australia. There, I had the amazing opportunity to execute the ICBO One app event experience for attendees to the International Congress of […]

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Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It

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This post may contain affiliate links. Please read my disclosure for details. Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics.  The focus of the call was to introduce strategic communication and social media professors to social network analysis.

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Reflection on my first National Millennial Community Trip

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Over spring break, I had an amazing opportunity to travel with 2 outstanding Shepherd University strategic communication students, Ellen Buchanan and Sarah Burke, to Philadelphia and Washington DC.  We participated in the National Millennial Community (NMC) trip, and met with executives from major brands such as Comcast NBCUniversal, Lockheed Martin, Nestlé, and WeWork, top agencies […]

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