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Last week I had a truly life-changing experience. I went on my second National Millennial Community (NMC) trip as the advisor to our university’s chapter. The trip was to Manhattan where we met with major brands, non-profits and agencies including: McCann World Group, NBC Universal, BuzzFeed, Condé Nast, Barnes & Noble, the Ad Council, Pfizer, Droga5, Wells Fargo, Nielsen, among others.
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Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” blog posts from past semesters, I’m surprised to see that I’m not changing a whole lot this year. Still, some fun things are in the works:
Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!
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The semester is right around the corner! Classes start for us next week.
I had an amazing and very busy summer with travel to 3 continents: Europe, Australia and South America. In addition, it was so great to see many great friends and people whom I truly admire at AEJMC in Washington , D.C. I cannot truly express the depth of the admiration I have for all of the people who’ve worked so hard to advance the field and who’ve truly made AEJMC PRD such an amazing educational opportunity. I left AEJMC inspired. I just wish I had more time to chat with everyone.
Recently, I had the tremendous honor of being invited to serve as the keynote speaker for the Internet Day 2018 celebration put on by the DigiMedia lab and the Department of Communication and Art at the University Aveiro in Portugal.
My keynote, titled “The Cost of Clicks and Shares: Questions on the Civic and Political Potential of the The Internet in the Attention Economy,” looked at trends in social media, politics and civics today. It drew, in part, on my co-authored research with Dr. Masahiro Yamamoto and Dr. Francis Dalisay on social media.
Continue reading Watch my Internet Day 2018 keynote at the University of Aveiro Portugal
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The spring semester has come to a close!
I have recently returned to Shepherdstown from a 1.5 week trip to Sydney Australia. There, I had the amazing opportunity to execute the ICBO One app event experience for attendees to the International Congress of Behavioural Optometry event at the Sydney Convention and Exhibition Center.
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Last Friday, April 13, I had a wonderful opportunity to participate with Kathleen Stansberry on a webinar about social network analysis basics. The focus of the call was to introduce strategic communication and social media professors to social network analysis.
Continue reading Missed the Social Network Analysis Basics Webinar? Here’s How You Can Watch It
Over spring break, I had an amazing opportunity to travel with 2 outstanding Shepherd University strategic communication students, Ellen Buchanan and Sarah Burke, to Philadelphia and Washington DC. We participated in the National Millennial Community (NMC) trip, and met with executives from major brands such as Comcast NBCUniversal, Lockheed Martin, Nestlé, and WeWork, top agencies such as Tierney, Vault Communication, Burson-Marsteller, and government entities, including the White House, the RNC and the Office of Personnel Management.
Continue reading Reflection on my first National Millennial Community Trip