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Social Media Analytics Class Activity with Keyhole Hashtag Analytics Software

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This post may contain affiliate links. Please read my disclosure for details. The Social Media Analytics Class Activity: Why? Having a social media analytics class activity is vital to teaching our students social media analytics, including account analytics and social listening. But, as educators, getting our hands on social media analytics software in the classroom […]

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Building Classroom Culture in the Zoom Classroom Era

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Building Classroom Culture in the Zoom Classroom It is a strange and challenging semester for us and our students. Many of us are teaching online synchronously through platforms like Zoom. While adjusting our content and delivery approaches are challenges in and of themselves, there are other important considerations for building a positive and effective learning […]

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Discovering Public Relations by Karen Freberg [Big Announcement]

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This page may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Discovering Public Relations: An Introduction to Creative and Strategic Practices by Karen Freberg: What is it? The public relations educator’s community is abuzz […]

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Brand Crisis Response Activity for Social Media and PR Online Classes

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COVID-19 (Coronavirus) Brand Crisis Response Compare and Contrast Activity: Brands Doing Good in a Time of Crisis I’ve created a brief online discussion/presentation activity for students in my Public Relations Principles class. The assignment asks students to compare and contrast 2 brands in the same category in terms of how they are communicating with publics […]

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Transitioning to Online Teaching During COVID-19: Resources and Tools

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Teaching Online in the Age of COVID-19 With the news that many universities are closing in person classes, the transition to online teaching is underfoot. Many of us are scrambling to take our face-to-face model and put it online, amid the general uncertainty and other pressures we are facing (e.g., concerns for our loved ones, […]

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