A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]
Continue reading Introducing Students to SEO Keyword Research with Google Trends (Activity)This post may contain affiliate links. Please read my disclosure for details. Some say content marketing is a hot topic in 2013 that will pass – a buzzword of sorts. I say, we should be teaching it to our students. What is content marketing? As Tom Foremski said, “Every company is a media company.” Content […]
Continue reading Why We Should Teach Content Marketing in the Writing ClassPublished: March 25th. I should be sledding. Shepherd University is closed today and the views from my front and side windows are inviting. photo: Snow and our vintage typewriter As I sip my morning coffee, glad I don’t have to shovel our long, st…
Continue reading Must-watch interviews with social media experts (Snow Day!)Back in January I posted the below Tweet. According to #Comm203 students in both classes – Facebook is on the way out. First time I’ve heard that in all the semester’s I’ve asked. — Matthew J. Kushin (@mjkushin) January 28, 2013 My Communication &…
Continue reading As the teenager goes, so goes Facebook.. so goes the social media professor?Last Thursday I had the wonderful opportunity to give a guest lecture in Dr. Antony’s COMM 4370 New Media Technologies and Communication at Schreiner University. As you know, my research focuses on social media and civic and political participatio…
Continue reading How do you rock the Skype guest lecture?February 26, 2013 Over the past few years I’ve noticed an increase in how much students are thinking about how they present themselves online, their professional online identity. This is good news because according to a CareerBuilder survey, 37% o…
Continue reading Personal Branding Activity: Talking to students about how they present themselves online
Feb 13, 2013 These days, there is a lot of talk about the importance of scheduling posts to social media (Dan Zarella thinks of it as a ‘science). Posting content to social media at the right time can make all the difference as to how much engagem…
Continue reading Using Buffer in the Classroom to Teach Students Social Media Scheduling.