The latest posts

Web Roundup: Social Media Education Infographic; Zimmerman juror book deal sabotaged; Cool Professors; More!

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This post may contain affiliate links. Please read my disclosure for details. This week flew by! Today’s Web Roundup contains a variety of articles.  Search: This week’s subject has been search, as on Monday I published a post on Snickers use of search in a very creative campaign – if you haven’t seen it, check it […]

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Snickers Understands the Opportunity in Search

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This post may contain affiliate links. Please read my disclosure for details. Snickers used search engines to target customers who were making misspellings during search. This cost-effective campaign reached over 500,000 people in 2 days. How did it work? As explained on a Google article, “Each time someone misspelled a word, they were given a […]

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Bizarre Chipotle Twitter Behavior and Social Media Brand Identity

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This post may contain affiliate links. Please read my disclosure for details. Current Events and Social Media What were those Chipotle Tweets all about? – That’s the question some are asking after a series of bizarre Tweets by the restaurant chain. In a boldly titled article, “How to alienate your Twitter followers: Chipotle staged hack […]

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Blog Better with Born to Blog by Schaefer and Smith (Book Review)

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This post may contain affiliate links. Please read my disclosure for details. I owe this blog to the book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark W. Schaefer and Stanford A. Smith. For some time before starting Social Media Syllabus, I’d thought about blogging […]

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Updates: Fall 13 Social Media Syllabus; New Theme and Menu; A Blogging Milestone!

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This post may contain affiliate links. Please read my disclosure for details. Hey all, Just a few quick notes: 1. My Comm 322 Syllabi Now Available on Scribd! A few weeks ago I wrote about the changes I was making to my social media class for this upcoming fall. I’m excited to say my Comm […]

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Scholars: Save Time With Mendeley’s New Literature Search Feature

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This post may contain affiliate links. Please read my disclosure for details. Let’s face it, the time it takes to find the citations you need is slowing down the research process. Tools like Google Scholar have made it much easier for academic researchers to search for and find academic research. But there’s another player out […]

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Web Roundup: Content Marketing: Does it matter?, Big Data and Politics (7/12/13)

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This post may contain affiliate links. Please read my disclosure for details. Happy Friday! Here are some great articles from around the web that caught my attention this week. For the politics and social media lovers: Election 2016: How Big Data + Social Data Will Determine the Next President – A must read for an […]

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