The latest posts

#Hokies Tweets Network Visualization: How I extracted Tweets via TAGS 6 and visualized them in Gephi

This post may contain affiliate links. Please read my disclosure for details. A professional development goal of mine is to learn a lot more about social network analysis and visualization of social media data. This area has grown increasingly valuable and important in our field.  And I believe we all need to have at least […]

Continue reading #Hokies Tweets Network Visualization: How I extracted Tweets via TAGS 6 and visualized them in Gephi

Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

This post may contain affiliate links. Please read my disclosure for details. Jab Jab Jab Right Hook Book Review Finding great social media books to use as texts in a social media class can be a challenge. The space is constantly changing and there is so much we need to teach our students. Personally, I’m […]

Continue reading Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

This post may contain affiliate links. Please read my disclosure for details. Happy start to the semester! I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University.  Longtime readers know that I like to start the semester by highlighting fun changes to […]

Continue reading What’s Changing for Fall 2015? Experimenting With My Principles of PR Semester-Long Project

Why We Must Consider Social Media Certification Programs as Part of Social Media Education Curriculum

This post may contain affiliate links. Please read my disclosure for details. I just got back from an amazing #AEJMC15 conference in San Francisco. There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy […]

Continue reading Why We Must Consider Social Media Certification Programs as Part of Social Media Education Curriculum