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Alone Together: Why We Expect More From Technology and Less From Each Other by Sherry Turkle is not the sort of book I tend to review on this blog. I usually talk about books that you might find useful to integrate in university classes aimed at teaching about professional uses social media and related subject.
Continue reading Book Review: Alone Together by Sherry Turkle
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A professional development goal of mine is to learn a lot more about social network analysis and visualization of social media data. This area has grown increasingly valuable and important in our field. And I believe we all need to have at least a base knowledge of social data and how to play with it.
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Finding great social media books to use as texts in a social media class can be a challenge. The space is constantly changing and there is so much we need to teach our students.
Personally, I’m always looking. That’s why this summer I read Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck. Here are 2 areas where the book excels.
Continue reading Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck
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When I was in college, I remember watching “Merchants of Cool,” a PBS Frontline documentary chronicling the strategies marketers use to appeal to the elusive teenage demographic.
Continue reading Social Media Documentary Recommendation: Generation Like
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Happy start to the semester!
I want to quickly provide an update on my plans this fall as we are jumping right into classes here at Shepherd University. Longtime readers know that I like to start the semester by highlighting fun changes to my classes as I constantly work to improve the education I provide my students.
Innovation, experimentation, and iteration are at the heart of what we do as educators. So the beginning of the semester is an exciting “rubber meets the road” time for all of us.
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I just got back from an amazing #AEJMC15 conference in San Francisco.
There, my colleagues and I had the pleasure of presenting our study, “Hootsuite University: Equipping Academics and Future PR Professionals for Social Media Success,” as the top paper in teaching pedagogy in the Public Relations Division. I had the pleasure of working with some truly awesome social media professors!
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#AEJMC15 is just around the corner! This year I am truly thrilled to be traveling to San Francisco to co-present a study about social media education in the college classroom.