How You Are Influenced By People You Don’t Know, Backed by Science (Book Review)

This post may contain affiliate links. Please read my disclosure for details. Review of Connected: How Your Friends’ Friends’ Friends Affect Everything You Feel, Think, and Do by Christakis & Fowler We’ve all heard of six degrees of separation. The idea, proven through the research of Stanley Milgram, is that any one person is connected […]

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Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

This post may contain affiliate links. Please read my disclosure for details. As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing. To put it simply: I’m so glad that I finally found a book […]

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Social Media Book Review: Jab Jab Jab Right Hook by Gary Vaynerchuck

This post may contain affiliate links. Please read my disclosure for details. Jab Jab Jab Right Hook Book Review Finding great social media books to use as texts in a social media class can be a challenge. The space is constantly changing and there is so much we need to teach our students. Personally, I’m […]

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Blog Better with Born to Blog by Schaefer and Smith (Book Review)

This post may contain affiliate links. Please read my disclosure for details. I owe this blog to the book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by Mark W. Schaefer and Stanford A. Smith. For some time before starting Social Media Syllabus, I’d thought about blogging […]

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