A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. I teach Comm 335 Writing Across Platforms (see syllabus), a class that in part looks at writing news releases and other content for the web. One tactic we talk about is creating Tweetable content for our social media releases assignment. PitchEngine – the […]
Continue reading You Can Tweet a Quote Directly From a Pew ReportThis post may contain affiliate links. Please read my disclosure for details. The snow is coming down here in West Virginia! Classes are canceled today so I will be catching up on research and some other things. But let’s talk classes and syllabi! In addition to the applied Communication Research class I am teaching this […]
Continue reading Here Are My Spring 2014 Syllabi: Writing and ResearchThis post may contain affiliate links. Please read my disclosure for details. Hope you had a great Labor Day weekend. I’ve been writing lately about the Google Link Schemes update – what it is, how I am teaching in response to it, and what I think about it. As promised, here is my assignment that is […]
Continue reading Sharing my Social Media Release AssignmentThis post may contain affiliate links. Please read my disclosure for details. Happy Friday! We are wrapping up our first week of classes here at Shepherd University! This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus). I find myself using textbooks less […]
Continue reading Books I am Using This Fall for Social Media and Writing Across PlatformsThis post may contain affiliate links. Please read my disclosure for details. Google recently updated its link schemes and it means an important change to how we teach students to write press releases for the web. This is because the change directly targets articles or press releases distributed on other websites, like an online wire […]
Continue reading Teach PR Writing? You Need to Know about Google’s Updated Link Schemes
This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]
Continue reading Teaching Keyword Competition with Google Adwords (Activity)
This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]
Continue reading How I Used SEO Keyword Competition Research to Target My Niche