Category: Social Media

An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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Three Quick Ways to Help Students find Digital Influencers using Hootsuite

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This post may contain affiliate links. Please read my disclosure for details. When it comes to teaching social media, one of my goals this academic year is to continue to improve and update my focus on using social media software such as listening, analytics and metrics tools. One area where tools can help us is […]

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Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

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This post may contain affiliate links. Please read my disclosure for details. As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing. To put it simply: I’m so glad that I finally found a book […]

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What’s Changing? A look at my Social Media Class for Fall 2016

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This post may contain affiliate links. Please read my disclosure for details. And we’re back… Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose […]

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What Happens When You Put Your Students In Charge of Your Department’s Social Media? (My Fall 2015 Social Media Class Project In Review)

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This post may contain affiliate links. Please read my disclosure for details. The new semester has started here at Shepherd University. There is a lot I have planned and am looking forward to. But first, I want to look back at my Comm 322 Social Media class from last fall, Fall 2015.

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Teaching Social Network Concepts: Fun Class Activity

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This post may contain affiliate links. Please read my disclosure for details. I’ve been teaching social network concepts in my Social Media class at Shepherd University for the past several years. And it is something that students have always seemed to struggle with or not take a great deal of interest in. This is unfortunate, […]

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What Faculty Can Learn from Dennis Yu, a Leader in Social Media Marketing

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This post may contain affiliate links. Please read my disclosure for details. Yesterday, I had the amazing opportunity to have a true industry leader speak with students in my Social Media class here at Shepherd. Dennis Yu, the CTO of BlitzMetrics, kindly donated his time to share his insights and experiences. The result?

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