Category: Writing Across Platforms

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Teach ChatGPT and NotebookLM in a PR Writing Class: Brainstorming and Research

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Teach ChatGPT and NotebookLM in a PR Writing Class Series—Post 2: Brainstorming In this post, we will continue to explore the use of artificial intelligence LLMs (large language models) such as ChatGPT in a college promotional writing class. We will also explore Google’s AI-powered research tool, NotebookLM. We will look at ways in which A.I. […]

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Teach ChatGPT in a PR Writing Class: Style and Tone

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Teach ChatGPT in a PR Writing Class Series—Post 1: Style and Tone Last semester, I started integrating ChatGPT into my promotional writing class, COMM 335: Writing Across Platforms. In the past, I’ve written about using generative AI in my social media class and shared several videos on the topic. Today, I’m excited to share the […]

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Practice writing news headlines and news leads: Re-write the headline and lead of a news story by focusing on the most interesting part [in-class activity]

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This post may contain affiliate links. Please read my disclosure for details. News Headline Writing and Lead Writing Practice Exercise News headlines – or the titles of news stories – and news leads are vital parts of a compelling news story or news release. But, what makes for an interesting story? That’s an important question […]

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Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

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This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]

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Teaching PPC Ad Writing: The Mimic Search Engine Marketing Simulator Assignment (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Stukent Mimic Intro Software in the Classroom to Teach Search Engine Marketing  (PPC Ad Writing): Part 2 This is post 2 in a two-part series about teaching PPC Ad Writing with Stukent Mimic Intro. PPC Ads are also known as search engine marketing […]

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Teaching PPC Ad Writing: Using the Mimic Search Engine Marketing Simulator in my Writing Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This is post 1 in a two-part series about teaching Stukent Mimic Intro PPC Ad Writing. After reading this post, see post 2  where I provide a Stukent Mimic Intro PPC Ad Writing Assignment and review Mimic Intro performance results. PPC ads are […]

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What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!

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This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” […]

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