Category: Strategic Campaigns

Here Are My Social Media and Strategic Campaigns Hybrid Course Syllabi and my Introduction to Mass Communications Asynchronous Syllabus

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This post may contain affiliate links. Please read my disclosure for details. Communication Course Hybrid and Asynchronous Syllabi This semester is flying by! How is it late October already? We are entering week 10 here at Shepherd University. I promised several weeks ago to share my syllabi for this semester. As the saying goes, “better […]

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Use this Worksheet in Your Class to Design a Message Map and Key Messages for a Communication Campaign (Part 2 of 2)

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Message Maps In the first post in this series I provided an activity to teach students what key […]

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How to Teach Key Messages to PR and Marketing Students: Activity Included (Part 1 of 2)

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Teaching Students to Develop Key Messages is a Great Public Relations Class Activity As a kid, I paid more attention to the […]

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What’s Changing? Creative Briefs and Using Story Arcs in Pitch Presentations

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This post may contain affiliate links. Please read my disclosure for details. It’s that time of year. The tradition must continue! It is time, of course, for my ‘What’s Changing’ blog post to start off the semester. I’ve been writing these posts for years as a way to highlight key changes I have in mind […]

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Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Updated

This post may contain affiliate links. Please read my disclosure for details. This semester has certainly crept up on me. I had a very busy winter break. The realization that this semester has crept up on me has me realizing a few other things, things that have gotten away from me. One such thing that […]

Continue reading Here are my social media, communication research, persuasion and message design, strategic campaigns and writing across platforms class syllabi for this year

Fall 2017 Strategic Campaign Client Presentations: Reflections and Learning Opportunities

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This post may contain affiliate links. Please read my disclosure for details. This semester, my COMM 470 Strategic Campaigns students had the opportunity to take on an international non-profit as a client. That non-profit was Children of Uganda.  Children of Uganda seeks to give a hand up to women and children in Uganda. Among its […]

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