Category Archives: Social Media

Classes, Classroom Activities and Exercises, Social Media, Teaching Social Media

An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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Thinking About How We Teach Social Media Metrics and Analytics

In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many others. Access to industry tools is cost prohibitive for many universities, making it difficult for us as educators to prepare our students for this aspect of their careers.

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Classes, Social Media, Teaching Social Media

Three Quick Ways to Help Students find Digital Influencers using Hootsuite

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When it comes to teaching social media, one of my goals this academic year is to continue to improve and update my focus on using social media software such as listening, analytics and metrics tools.

One area where tools can help us is the search for identifying digital influencers.

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Book Reviews, Social Media

Social Media Campaigns: Strategies for Public Relations and Marketing by Carolyn Mae Kim (Book Review)

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As I mentioned in a previous post about my Social Media class, this semester I’ve adopted Carolyn Mae Kim’s new textbook: Social Media Campaigns: Strategies for Public Relations and Marketing.

To put it simply: I’m so glad that I finally found a book like this.

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Classes, Social Media, Teaching Social Media

What’s Changing? A look at my Social Media Class for Fall 2016

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And we’re back…

Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose work I follow. I had an amazing time starting my role serving as the Director of ICBO One Global Digital Strategy for the partner organizations of the International Congress of Behavioral Optometry and traveling to Australia as part of that project.

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Classes, Content Marketing, Social Media, Teaching Social Media

What Happens When You Put Your Students In Charge of Your Department’s Social Media? (My Fall 2015 Social Media Class Project In Review)

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The new semester has started here at Shepherd University. There is a lot I have planned and am looking forward to. But first, I want to look back at my Comm 322 Social Media class from last fall, Fall 2015.

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Classes, Classroom Activities and Exercises, Social Media

Teaching Social Network Concepts: Fun Class Activity

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I’ve been teaching social network concepts in my Social Media class at Shepherd University for the past several years. And it is something that students have always seemed to struggle with or not take a great deal of interest in. This is unfortunate, because these are really important concepts for our social media students to be learning. So this semester, I wanted to try and see if I could make it a little more fun and thus succeed in making the concepts a little more sticky.

What are Social Networks?

Here’s what I came up with. it worked like a charm! Students were up on their feet, they were comparing their network with their classmates, all while saying ‘this is hard, Dr. K.” But, at the end of class, one student summed the activity up, saying, “this was fun!”
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Activities and Events, Classes, Social Media

What Faculty Can Learn from Dennis Yu, a Leader in Social Media Marketing

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Yesterday, I had the amazing opportunity to have a true industry leader speak with students in my Social Media class here at Shepherd.

Dennis Yu, the CTO of BlitzMetrics, kindly donated his time to share his insights and experiences. The result?

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