A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. Fall 2018 is underway and I can’t believe it is already September! To keep the trend up, I’m starting the semester off by sharing some of the things that are changing this semester in my classes. As I look at former “What’s Changing” […]
Continue reading What’s Changing? Hubspot Social Media Certification, Persuasion Class and More!This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Cell Phone Addiction “Cell phone addiction” is a strong term that may or may not be appropriate to describe our current obsessions […]
Continue reading Getting students to think about smartphone addiction (cell phone addiction lesson plan)This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and […]
Continue reading Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for StudentsThis post may contain affiliate links. Please read my disclosure for details. Social Media Listening Class Activity Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social […]
Continue reading How to use Melwater social intelligence software to teach social media listeningThis post may contain affiliate links. Please read my disclosure for details. In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software. In the […]
Continue reading Using Meltwater for a Social Media Audit Assignment in Social Media ClassThis post may contain affiliate links. Please read my disclosure for details. Today is the first day of the fall 2017 semester. As many of you know, this past summer was an especially exciting and busy one for me with the birth of my daughter! Since becoming a dad, I’ve learned a ton about time […]
Continue reading What’s Changing? Bringing Meltwater Social Media Listening Software into the Social Media ClassThis post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]
Continue reading How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)