This post may contain affiliate links. Please read my disclosure for details.
Happy Friday! We are wrapping up our first week of classes here at Shepherd University!
This semester I am teaching 2 classes related to social media and strategic comm: Social Media (syllabus), and Writing Across Platforms (syllabus).
I find myself using textbooks less and less. Perhaps this is because i am not finding what I am looking for, or maybe I am just not looking in the right places. Here are the books I am using in each class.
Social Media Class
1) Born to Blog by Schaefer & Smith
(I wrote a review of this awesome book a few months ago).
2) Likeable Social Media by Dave Kerpen
Recommended: Toa of Twitter by Mark Schaefer
Writing Across Platforms Class
Required:
Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars and more that engage customers and ignite your business by Ann Handley & CC Chapman
Recommended: 1) AP Stylebook, and 2) Public Relations Writing: Form & Style (10th edition) by Newsom & Haynes
I have only used Likeable Social Media before so am excited to see how they others go!: What books are you using? What would you recommend?
(Note, I put the Amazon links in here but this is not an endorsement of Amazon nor are these affiliate links).
Cheers!
-Matt