A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News ReleaseThis post may contain affiliate links. Please read my disclosure for details. If he were alive today, would Ernest Hemingway be great at writing Tweets? I like to think that he would. After all, he is attributed with writing the famous 6-word novel: “For sale: baby shoes, never worn” (though his authorship of the story […]
Continue reading Teaching College Writing Using the Hemingway AppThis post may contain affiliate links. Please read my disclosure for details. I teach Comm 335 Writing Across Platforms (see syllabus), a class that in part looks at writing news releases and other content for the web. One tactic we talk about is creating Tweetable content for our social media releases assignment. PitchEngine – the […]
Continue reading You Can Tweet a Quote Directly From a Pew Report
This post may contain affiliate links. Please read my disclosure for details. This post is long overdue! Several weeks ago, I wrote about the importance of teaching content marketing in the college Communication or Business writing class today. I followed up with a post about Search Engine Optimization and an activity for introducing students to […]
Continue reading Teaching Keyword Competition with Google Adwords (Activity)