Tag: social media personal branding

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and […]

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Google Scholar Tutorial: Become A Google Scholar Power User – Scholar Profiles (Post 2 of 3)

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This post may contain affiliate links. Please read my disclosure for details. Google Scholar Tutorial: Part 2: Using Scholar Profiles Thanks to everyone who read my first post in this three-part tutorial on becoming a Google Scholar Power User:  advanced features of Google Scholar search. If you haven’t read it, check it out. If you […]

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Born to Blog author talks social media challenges, opportunities, and more!

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This post may contain affiliate links. Please read my disclosure for details. I always learn so much from our guest speakers! This week we were very fortunate to have the author of our class text, Born to Blog, Mark Schaefer (@markwschaefer) Skype with our class. If you aren’t familiar with Mark, he is a very […]

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How I Used SEO Keyword Competition Research to Target My Niche

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This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]

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Personal Branding Activity: Talking to students about how they present themselves online

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February 26, 2013 Over the past few years I’ve noticed an increase in how much students are thinking about how they present themselves online, their professional online identity. This is good news because according to a CareerBuilder survey, 37% o…

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