Tag: social media class

Teaching Students to Create an Online Personal Branding Strategy: Personal Brand Exercise for Students

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This post may contain affiliate links, meaning at no additional cost to you, if you click a link and make a purchase, I will make a commission. Please read my disclosure for details. Online Personal Branding Lately, there’s been a lot of buzz about Mark W. Schaefer’s new book: Known: The handbook for building and […]

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How to use Melwater social intelligence software to teach social media listening

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This post may contain affiliate links. Please read my disclosure for details. Social Media Listening Class Activity Last week I wrote about the social listening activity and the social media audit that students in my social media class (2017 syllabus) conduct. Both the activity and the audit assignment are done this year using Meltwater.com social […]

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Using Meltwater for a Social Media Audit Assignment in Social Media Class

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This post may contain affiliate links. Please read my disclosure for details. In my previous post I talked about how my social media class will be participating in the Meltwater university program this fall. If you missed that post, check it out. It contains more info about the program and the Meltwater software. In the […]

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A Roadmap for Teaching Social Media by Karen Freberg (Book Review)

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This post may contain affiliate links. Please read my disclosure for details. As many readers of this blog know, I’m a major fan of Dr. Karen Freberg and her leadership and work in the field of social media education. Last year, Dr. Freberg published A Roadmap for Teaching Social Media: All the assignments, rubrics, and […]

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How to use Microsoft Social Engagement software to teach social media listening (Post 2 of 2)

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This post may contain affiliate links. Please read my disclosure for details. This post is part 2 in a two-part series on how I currently teach social media metrics and social listening. You can see the previous post, which provided a spreadsheet that I use to empower students to track metrics for the social media […]

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An Assignment and Spreadsheet for Teaching Students to Track Social Media Metrics in my Social Media Class (Post 1 of 2)

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This post may contain affiliate links. Please read my disclosure for details. Thinking About How We Teach Social Media Metrics and Analytics In the social media education community, there has been a lot of discussion about teaching social media metrics and analytics to students. This has been a challenge and frustration for myself and many […]

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What’s Changing? A look at my Social Media Class for Fall 2016

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This post may contain affiliate links. Please read my disclosure for details. And we’re back… Summer flew by as it always seems to. It was such a pleasure to see all the talented and motivated familiar faces and make new connections at AEJMC. I got to see many innovative educators whom I admire and whose […]

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