A Social Media Education Blog by Matthew J. Kushin, Ph.D.
This post may contain affiliate links. Please read my disclosure for details. Summer is a great time for finding new resources to share with students in the classroom. And with that in mind, I want to share a few readings and resources you may find useful to use this fall in your classes, or just […]
Continue reading Web Round Up: Social Media Education Videos, Google News Labs, and Link BuildingThis post may contain affiliate links. Please read my disclosure for details. In my Writing Across Platforms class, students write a news release for the social web. We have used PitchEngine to help students learn the web features that can bolster a news release.
Continue reading Why PitchEngine is Great For Teaching the Social Media News ReleaseThis post may contain affiliate links. Please read my disclosure for details. It has been a very busy few weeks here. Good news: It is Friday and time for another web roundup! And I will be turning in my mid-term tenure review portfolio today! wahoo! Great articles from around the web: Recently, the great blog […]
Continue reading More on Google and News Releases; New Google Tools; The Death of iGoogleThis post may contain affiliate links. Please read my disclosure for details. Snickers used search engines to target customers who were making misspellings during search. This cost-effective campaign reached over 500,000 people in 2 days. How did it work? As explained on a Google article, “Each time someone misspelled a word, they were given a […]
Continue reading Snickers Understands the Opportunity in Search
This post may contain affiliate links. Please read my disclosure for details. At some point, I bet you’ve wondered – Why did you name your blog Social Media Syllabus? No, it is not a syllabus. It is a way to help my target audience find me. Let me explain. Several posts ago, I discussed introducing […]
Continue reading How I Used SEO Keyword Competition Research to Target My NicheThis post may contain affiliate links. Please read my disclosure for details. On my last post I talked about Why I’m teaching Content Marketing in the Writing Class. One of the reasons I gave was the close connection between social media, SEO, and content marketing. Today, we must teach students to write for 2 audiences: […]
Continue reading Introducing Students to SEO Keyword Research with Google Trends (Activity)